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bonchon.com

12 technologies
VerifiedVisit410.3K/mo$486M96712 Tech
Deep Dive

Bonchon: The Korean Fried Chicken Empire

How a crunchy chicken brand built a $486M global food empire online

Bonchon isn't just selling fried chicken—they're selling a viral-worthy experience that generates 410,000 monthly visits without relying on paid ads. Their secret? A digital storefront that turns cravings into clicks faster than you can say 'double-fried'.

$486M
Annual Revenue
410K
Monthly Visits
62%
Organic Search Traffic
167K+
Backlinks

"Bonchon dominates search by owning the brand name itself—'bonchon' drives 61,360 monthly searches, making it the ultimate direct-to-consumer food brand."

The SEO Flywheel Effect

Bonchon's traffic breakdown reveals a masterclass in brand equity. With 62% organic search and 30% direct traffic, they've built a self-sustaining loop where brand awareness fuels searches, which drives more brand awareness. The fact that 'bonchon chicken' generates 7,730 monthly searches proves they've transcended being just a restaurant—they're a category of one.

The Digital-First Franchise Model

With 967 employees and a tech stack featuring Tailwind CSS, Vite, and PWA capabilities, Bonchon operates like a tech company that happens to sell chicken. Their LinkedIn shows a sophisticated B2B operation, while their TikTok and Instagram presence (with official handles) suggests they're building a creator economy around their brand, not just broadcasting ads.

What's particularly telling is their keyword strategy. They own the misspellings ('boncon' with 960 searches) and variations ('bon chon' with 3,900 searches), capturing traffic that most brands would lose. This isn't accidental—it's meticulous search engine dominance that translates directly to their $486M revenue.

  • Top 100K global rank despite being a restaurant chain (not a media company)
  • 167,826 backlinks—more than many Fortune 500 companies
  • Cookiebot integration shows sophisticated privacy/compliance strategy
  • PWA tech stack enables app-like ordering without native app friction
Don't rely on paid traffic (only 30% direct suggests organic dominance)
Own the brand narrative through search
Don't have a massive social following (compared to revenue)
Build community via TikTok/Instagram
Don't use traditional franchise marketing
Use tech stack for seamless ordering experience

The $486M Lesson: Own Your Name, Own Your Market

Bonchon proves that in the digital age, the best marketing isn't an ad budget—it's a search result that dominates the first page.

What tech stack does Bonchon use?

15 detected
Security1
Cloud & Hosting1
Privacy & Consent1
Social1
Analytics & Marketing1
Web Standards2
Build Tools2
Tracking & Analytics3
G
Google Tag Manager
G
Google APIs
G
Google Static

How much traffic does Bonchon get?

Traffic & Engagement

587.1K
Monthly Visits
+14.4%
4.1
Pages/Visit
4:40
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-6%
622.6K
Oct 2025
Oct
513.1K
Nov 2025
Nov
587.1K
Dec 2025
Dec

Rankings

#76,231
Global Rank
#18,076
United States Rank
Food and Beverages
Category

Backlinks & Authority

167.8K
Backlinks
4.4K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend+55%
108.1K
Jul 2025
Jul
116.6K
Aug 2025
Aug
143.9K
Sep 2025
Sep
152.1K
Oct 2025
Oct
175.8K
Nov 2025
Nov
167.8K
Dec 2025
Dec

Search Traffic

Organic
571.6K
Paid
152

Top Organic Keywords

#1bonchon
201,000 vol30.8%
#1korean food near me
135,000 vol3.4%
#1bon chon
14,800 vol2.3%
#1bonchon menu
14,800 vol2.3%
#1korean restaurant near me
60,500 vol1.5%

Where is Bonchon's audience located?

🇺🇸United States96.5%
🇮🇳India1.9%
🇩🇰Denmark0.4%
🇵🇭Philippines0.3%
🇹🇭Thailand0.3%

Device Distribution

Desktop13.9%
Mobile86.1%

What keywords does Bonchon rank for?

5 keywords
1bonchon61.4K vol$0.43
2bonchon chicken7.7K vol$0.61
3bon chon3.9K vol$0.44
4bonchon menu2.7K vol$0.28
5boncon960 vol$0.44

How is Bonchon's SEO?

Meta Tags

title55 chars

Korean Fried Chicken & Korean Food Restaurant | Bonchon

description139 chars

Bonchon is famous for crunchy Korean Fried Chicken. Our menu features unique recipes and a wide range of Korean comfort foods. Order today!

og:title

Korean Fried Chicken & Korean Food Restaurant

languageEN

H1 Tags

h1Game Day

Schema Types

Unknown

Who works at Bonchon?

Loading leads...

What do customers think of Bonchon?

Bonchon

Bonchon

0.0
0 reviews

Categories

Restaurant#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Bonchon

What is Bonchon's Revenue?
Bonchon generates approximately $486M in annual revenue. With 967 employees, that's $502,697 per employee.
What does Bonchon do?
Bonchon is famous for crunchy Korean Fried Chicken. Our menu features unique recipes and a wide range of Korean comfort foods. Order today!
How fast is Bonchon growing?
Bonchon has grown by 14.4% in the last 6 months according to traffic data. employee count has changed by 10% year over year.
How do people interact with Bonchon?
When visiting Bonchon, visitors view an average of 4.1 pages per visit, and spend around 4:40 on the site, and the bounce rate is 41.9%.
How do people find Bonchon?
15.4K people (3%) visit Bonchon directly. 571.6K (97%) find them through organic search. 152 (0%) come through paid advertising.
Who uses Bonchon?
Bonchon's top market is United States with 566.9K visitors (96.5%). India is 2nd with 11.1K (1.9%). Denmark is 3rd with 2.2K (0.4%).
What technologies does Bonchon use?
Bonchon uses 12 technologies across their website including Maps, Security, Cloud & Hosting. Key technologies include Google Maps, HSTS, Cloudflare.
Who are Bonchon's competitors?
Bonchon's main competitors include Gourmet Factory, Bokksu, JCS Process and Control Systems, Mercury Lounge, Brothers International Food. These companies operate in similar markets and compete for the same customer base.
What do customers think of Bonchon?
Bonchon has a Trustpilot score of 0.0 out of 5 (0 stars).

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What are Bonchon's key pages?

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About bonchon.com

Bonchon is famous for crunchy Korean Fried Chicken. Our menu features unique recipes and a wide range of Korean comfort foods. Order today!

Company Overview

bonchon.com
Website
food_and_drink
Industry
#96,456
Global Rank
410.3K
Monthly Visitors
12
Technologies

Technology Stack

bonchon.com uses 12 technologies across their website including Google Maps, HSTS, Cloudflare, and more.

Maps

Google Maps

Security

HSTS

Cloud & Hosting

Cloudflare

Privacy & Consent

Cookiebot

Social

ShareThis

Analytics & Marketing

Google Tag Manager

Traffic & Audience

410.3K
Monthly Visits
36%
Bounce Rate
4.2
Pages/Visit
3:11
Avg. Duration

bonchon.com receives approximately 410.3K monthly visitors and ranks #96,456 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 3:11 on the site.

The majority of bonchon.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is bonchon.com?
Bonchon is famous for crunchy Korean Fried Chicken. Our menu features unique recipes and a wide range of Korean comfort foods. Order today!
What technologies does bonchon.com use?
bonchon.com uses 12 technologies including Google Maps, HSTS, and 6 more. View the full tech stack analysis above.
How do I contact bonchon.com?
You can contact bonchon.com via email at [email protected] or through their contact page.
What are bonchon.com's social media accounts?
bonchon.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is bonchon.com hiring?
Check bonchon.com's careers page for current job openings and opportunities.
How popular is bonchon.com?
bonchon.com receives approximately 410.3K monthly visitors and ranks #96,456 globally. Traffic is declining by 6.0% month-over-month.

Related Searches

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This page provides publicly available information about bonchon.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bonchon.com directly at https://bonchon.com.