bonnetelectric.com
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Bonnet: Europe's EV Charging Aggregator
Analyzing the 58-person startup aiming to unify Europe's fragmented charging infrastructure
While Tesla built a walled garden, Bonnet is building the universal remote for Europe's 600,000+ public EV chargers. This isn't just another app—it's a strategic land grab for the payment layer in a market charging toward $100B by 2030.
"Bonnet isn't solving EV charging—they're solving the nightmare of paying for EV charging."
The Revenue Reality
At $11M revenue with 58 employees, Bonnet generates ~$190K per employee—a respectable efficiency ratio for a hardware-adjacent software play. But here's the provocative take: this is either a brilliantly capital-efficient model or a warning sign they haven't cracked network effects yet. The real question isn't their current ARR—it's whether they can capture 1-2% of transaction value across a continent that treats EV charging like the wild west.
The Aggregation Playbook
Bonnet's strategy mirrors what Uber did to taxis and what Aggregg did to hotels: become the single interface for a fragmented experience. Their H1 tags reveal their SEO battle plan—'How To Pay At Electric Car Charging Stations?' is pure intent capture. They're not just building a product; they're positioning themselves as the answer to the #1 pain point keeping drivers from going electric. The moat isn't tech—it's partnerships and UX.
The tech stack tells a story of pragmatism over vanity. jQuery and Bootstrap might make engineers sneer, but for a startup optimizing for speed-to-market and reliability over flashy animations, it's the right call. They're using AWS CloudFront and Cloudflare for global performance, Google Analytics for ruthless optimization, and Trustpilot for social proof. This is a team shipping, not polishing.
- 58-person team vs. $11M revenue = lean execution
- 19 tech integrations suggest robust backend architecture
- Social presence across Twitter, LinkedIn, Instagram = B2B2C play
- No funding data = potentially bootstrapped or early-stage
The Verdict: Buy, Build, or Pass?
For investors: Bonnet is a classic infrastructure play—boring until it's not. The $11M revenue validates the model, but the zero traffic data suggests they're B2B2C (selling to fleets, property managers) rather than consumer-direct. For founders: Study their SEO strategy. For product people: Watch how they handle the 19 different charging networks' APIs—that's where the real moat lives.
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Bonnet | EV Charging Made Easy
Plan your route, charge your car and pay for all your charging with Europe’s best & most reliable choice of chargers
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About bonnetelectric.com
Plan your route, charge your car and pay for all your charging with Europe’s best & most reliable choice of chargers
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bonnetelectric.com uses 19 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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AWS CloudFront, Cloudflare
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bonnetelectric.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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