In the vast ocean of global e-commerce, Boo.ua isn't trying to be Amazon. With just 8 employees and $0.9M in revenue, it's a micro-play in the Ukrainian market. But this small footprint reveals a bigger story about focus, localization, and the harsh realities of online trust.

"In e-commerce, a 2.3/5 Trustpilot rating isn't just a metric—it's a death sentence."

The tech stack tells a mixed story. They're using modern tools like Tailwind CSS, Vite, and Swiper—signs of a forward-thinking dev team. But OpenCart as the core platform? That's a dated choice for 2024. It's reliable but limits scalability and innovation. Combined with Cloudflare for security, it feels like a pragmatic, budget-conscious stack rather than a growth-oriented one.

• 8 employees generating $0.9M revenue = ~$112K per employee (efficient but small)
• Facebook and Instagram presence suggests active social commerce, but engagement data is missing
• Trustpilot's 23 reviews at 2.3/5 indicates serious customer satisfaction issues
• About and Contact pages exist, but no visible trust signals (badges, guarantees, etc.)