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India's Auto Parts Titan: boodmo.com
Deep dive into the $72M marketplace disrupting India's $40B auto parts industry
While global giants like Amazon and eBay dominate e-commerce, boodmo.com has quietly built a $72.6M fortress in India's fragmented auto parts market. This isn't just another marketplace—it's a logistics-first platform that's turning the chaos of India's 100+ million vehicle owners into a $72M revenue stream.
"boodmo doesn't just sell car parts—they've built an algorithmic marketplace that turns India's 200M+ vehicles into a searchable, shippable database."
The Trust Paradox
Here's the fascinating contradiction: boodmo commands 3.2M monthly visits with 58% coming from organic search—yet their Trustpilot rating sits at a dismal 1.3/5 from 1,492 reviews. This isn't a bug; it's a feature of the Indian auto parts market. When you're disrupting an industry built on local mechanic relationships and cash transactions, you're not competing on reviews—you're competing on availability and price. The 1.3 rating tells us they're winning the volume game, not the luxury service game.
The SEO Moat
boodmo's 226,056 backlinks aren't accidental. They've built a content empire around specific part numbers—like '548131s000' and 'sensor,a/c evpr air temp'—terms that show zero vanity but convert like crazy. While competitors fight for 'buy car parts,' boodmo owns the long tail of exact part numbers that mechanics and enthusiasts search for. This is defensible SEO that's nearly impossible to replicate without years of catalog building.
The company's 200 employees generate $363K in revenue per person—impressive for a marketplace in a low-margin industry. Their tech stack reveals a pragmatic approach: PWA for mobile-first India, AWS CloudFront for fast delivery across Bangalore, Chennai, Delhi, Mumbai, and Pune, and Tailwind CSS for rapid UI iteration. They're not building fancy AI—they're optimizing for speed and scale in a market where delivery time beats feature count.
- Owns the long-tail SEO game with 226K backlinks targeting exact part numbers
- 58% organic traffic proves sustainable growth, not paid ad dependency
- PWA-first strategy for India's mobile-dominant market
- Revenue-per-employee ($363K) suggests efficient operations despite low ratings
The Unsexy Billion-Dollar Play
boodmo proves that in emerging markets, operational excellence beats customer service perfection. While they battle 1.3-star reviews, they're capturing the $40B Indian auto parts market one part number at a time. The question isn't whether they can scale—it's whether global players can match their hyper-local SEO and logistics moat before they own the market.
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5 keywordsHow is Boodmo's SEO?
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https://boodmo.com/assets/images/logo.png
Meta Tags
Car Spare Parts in India on boodmo - Buy All Auto Parts and Accessories Online
boodmo is Indian Online Marketplace ✅ Find Car parts and Accessories ☝ Low prices ➥ All car makes & models ➥ Fast shipping to Bangalore, Chennai, Delhi, Mumbai, Pune
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boodmo - Spare Parts Expert
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Reviews (20)
What I don’t no
What I don’t no
Don't buy any ports in the app
Don't buy any ports in the app. worst company Worst service.
Its not even worth 1 star
Its not even worth 1 star. Have to select bcos cant select 0 stars. These are shameless set of people who dont have any shame left. Instead of delivering the product which is sitting is sitting at one place for a week, they want more time to deliver. The destination is just 30 mins from location. It’s sitting there since 3 days. If you guys have little bit shame left pls deliver it ASAP or refund the money.
Absolutely Useless
Absolutely Useless. No responsibility for the sale of goods on their website. Why are they selling/allowing to be sold products which are not in stock. Oh yes they take you money and then keep it indefinitely. I have been messaging them since the ordering to ask them to contact the sellar (40 days) and only a yesterday did they finally say they would escalate to the relevant team. They should have sent by now if I am to get on the due date, which according to Arun (senior Ex) can be changed.
Did not know BoodMo is a fraud company until you unfortunately have to return due to their defective product
Order #1760934647-7463 My experience with Boodmo has been extremely disappointing. I ordered a steering part worth ₹8,000, got it installed at a Hyundai authorised service centre, and it was immediately found to be defective. The steering started rotating on its own, and the service centre technician clearly confirmed the part was faulty. I even paid job cancellation charges because of this. Despite providing videos, photos, explanations, SAS reset confirmation, and finally a written note from Hyundai Service Centre, Boodmo kept delaying and asking for more “proof.” Their return process is unnecessarily complicated, slow, and frustrating. It feels as if they assume every customer is lying and every product they sell is perfect. I have never returned anything from my past orders, yet this time they made me run behind service centres, request written reports, and still acted as if it wasn’t enough. No other e-commerce platform asks for this much paperwork to return a clearly defective product. What went wrong is simple: A defective part was delivered, and instead of helping, Boodmo made the process painful, time-consuming, and mentally exhausting. Their customer support kept repeating scripted replies and dragged a simple return request into an endless loop of unnecessary demands. This experience has completely broken my trust in Boodmo. I will not buy from them again, and no customer should have to struggle this much just to return a faulty product. If this is how they treat genuine buyers, then something is seriously wrong with their system.
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About boodmo.com
boodmo is Indian Online Marketplace ✅ Find Car parts and Accessories ☝ Low prices ➥ All car makes & models ➥ Fast shipping to Bangalore, Chennai, Delhi, Mumbai, Pune
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Technology Stack
boodmo.com uses 17 technologies across their website including Google Fonts, HSTS, Ghost, and more.
Fonts
Google Fonts
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HSTS
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Ghost
Cloud & Hosting
Amazon S3, AWS CloudFront, Cloudflare
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DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
boodmo.com receives approximately 3.2M monthly visitors and ranks #16,354 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:44 on the site.
The majority of boodmo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about boodmo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit boodmo.com directly at https://boodmo.com.