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Boosta: The $42M Product Engine Hiding in Plain Sight
Inside the Ukrainian powerhouse that builds, markets, and scales products for the West
While everyone chases SaaS valuations, Boosta quietly built a $42.7M revenue machine by doing what most agencies refuse: they invent products, then ruthlessly market them to Western markets. This isn't a service shop—it's a product factory with a growth engine attached.
"They don't just promote products—they manufacture them from scratch, then engineer the growth playbook."
The Build-and-Scale Flywheel
Boosta's model is deceptively simple yet nearly impossible to replicate: independently invent and develop products, then deploy sophisticated marketing to push them into Western markets. With 277 employees generating $42.7M, they're running at ~$154K revenue per employee—strong for a product-led services company. Their traffic mix (44% organic, 41% direct) reveals a brand that's been built, not bought.
Eastern European Execution Excellence
The Ukrainian roots aren't a bug—they're the feature. Boosta leverages deep technical talent at Eastern European cost structures while selling into premium Western markets. Their top keywords ('boosta ukraine', 'boosta kyiv office') show they're not hiding their origin; they're weaponizing it. This is arbitrage at scale: world-class execution at non-SF prices.
The leadership team reads like a product-growth dream team: Peter Nikolaiev (CPO) runs product, Roman Rohoza brings SEO firepower from Sitechecker, Denys Zolotarov handles email marketing, and Serhii Tkachenko ops. This isn't a random collection of skills—it's a vertically integrated growth stack.
- Product invention + marketing under one roof: They don't just execute playbooks—they write them
- Traffic arbitrage: 44% organic on a B2B services site shows sophisticated content and SEO
- The 'undefined' problem: 64% of traffic from unnamed countries suggests either tracking issues or markets they're not publicly claiming—both interesting signals
The Real Boosta Playbook
For founders and investors: This is a product studio that figured out how to scale. The $42M isn't from services—it's from owning the entire stack. Build, market, scale. Repeat.
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Boosta | Official website – The website of the Boosta company. We not only independently invent and develop our products, but also are engaged in their promotion to Western markets. Read our blog, evaluate SEO tools, send your resume to your favorite vacancy.
The website of the Boosta company. We not only independently invent and develop our products, but also are engaged in their promotion to Western markets. Read our blog, evaluate SEO tools, send your resume to your favorite vacancy.
Boosta | Official website
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About boosta.biz
The website of the Boosta company. We not only independently invent and develop our products, but also are engaged in their promotion to Western markets. Read our blog, evaluate SEO tools, send your resume to your favorite vacancy.
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boosta.biz uses 8 technologies across their website including PHP, WordPress, Cloudflare, and more.
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PHP
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WordPress
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Cloudflare
Advertising
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Webpack
Traffic & Audience
boosta.biz receives approximately 32.8K monthly visitors and ranks #969,102 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:22 on the site.
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