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Bottlebooks: The Hidden Data Layer of Wine
A €2M startup quietly digitizing the global wine trade, one bottle at a time.
While everyone chases consumer-facing apps, Bottlebooks is building the invisible infrastructure for the €300B global wine trade. They aren't selling bottles; they're selling the data that moves them.
"Bottlebooks isn't a marketplace; it's the API for the wine industry's messy, analog supply chain."
The Compliance Play
With the EU's E-Label regulations tightening, Bottlebooks is perfectly positioned. Their top search keywords aren't generic wine terms—they're specific queries like '2020 Dow's Late Bottled Vintage Port' and technical compliance phrases. This indicates a user base of trade professionals, not casual drinkers, searching for verified product data.
The 'Unsexy' Moat
With only 14 employees generating $2M in revenue, they are hyper-efficient. While competitors build flashy consumer apps, Bottlebooks focuses on the unsexy but critical task of standardizing product information. Their tech stack (Tailwind, PWA, Zendesk) suggests a pragmatic, 'build-to-last' philosophy rather than chasing hype cycles.
The traffic data reveals a fascinating split: 41% organic and 39% direct. High direct traffic is the holy grail of B2B SaaS—it signals that trade professionals are bookmarking the site and returning daily to check specs, pricing, or compliance data. They aren't discovering it; they rely on it.
- Niche Dominance: They own the 'information exchange' layer for wine, a fragmented market ripe for consolidation.
- Regulatory Tailwind: New EU e-labeling laws create immediate, non-negotiable demand for their service.
- High-Value Users: Traffic data points to importers, distributors, and retailers rather than end consumers.
The Infrastructure Bet
Bottlebooks is a classic 'picks and shovels' play in the wine industry. They win if the industry digitizes, regardless of who sells the most bottles.
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Bottlebooks | wine and drinks trade exchange product information
Enabling the wine and drinks trade to exchange product information | Bottlebooks
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About bottlebooks.me
Enabling the wine and drinks trade to exchange product information | Bottlebooks
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bottlebooks.me uses 16 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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bottlebooks.me receives approximately 3.8K monthly visitors and ranks #4,360,881 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:29 on the site.
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