BovControl promises to revolutionize livestock management with software, but its digital footprint tells a story of silence. With a $1.7M revenue and 69 employees, one expects a bustling online presence—instead, we find a ghost town.

"They have the team and the revenue, but they've completely failed to capture the digital market."

The traffic sources tell the real story: 35% direct traffic suggests a captive audience or existing customers, not organic growth. With no global rank and 'undefined' as their top country (100% share), the analytics are either broken or the company operates in a vacuum. This isn't scaling; it's stagnation with a payroll.

• Revenue-traffic mismatch: $1.7M revenue with 170 monthly visits is mathematically suspicious
• Keyword failure: Targeting zero-volume search terms while ignoring high-volume relevant queries
• Brand confusion: 'Bov' dominates their search landscape, but likely refers to something entirely different
• Tech stack mismatch: Squarespace and Bootstrap don't inspire confidence in a specialized agtech solution