9:41
breadcrumbs.io
Screenshot of breadcrumbs.io
breadcrumbs.io favicon

breadcrumbs.io

23 technologies
VerifiedGrowingVisit23.4K/mo$3M2823 Tech5 Leads
Deep Dive

Breadcrumbs: The Unsexy Lead Scoring Powerhouse

How a 28-person team is quietly dominating enterprise-grade lead scoring for everyone.

In a market obsessed with flashy AI chatbots and generative content, Breadcrumbs is doubling down on the unsexy, high-leverage math of revenue operations. They aren't just moving leads; they are engineering the conversion funnel.

28
employees
$2.8M
annual revenue
23.4K
monthly visits
45%
organic traffic

"They are building the operating system for revenue teams who know exactly who their best customers are, but struggle to operationalize that knowledge."

The 'Boring' Billion Dollar Problem

Most CRMs are graveyards of data. Breadcrumbs treats that data as a goldmine. With a lean team of 28 generating $2.8M in revenue, they have achieved a staggering $100k ARR per employee. This isn't a growth-at-all-costs startup; it's a precision instrument. Their focus on 'Sales-Assisted and PLG motions' addresses the exact friction point where marketing ends and sales begins.

Serving the Underserved

The name 'Enterprise-Grade for Everyone' is a deliberate provocation. Enterprise tools are usually gated by price and complexity. Breadcrumbs democratizes the scoring models typically reserved for Fortune 500s. Their traffic data reveals a curiosity: 'breadcrumbs' drives 24,370 monthly searches, yet they maintain a focused grip on high-intent commercial keywords like 'competitor swot analysis' and 'upsell template page'. They are capturing the researchers, not just the ready-to-buy buyers.

The tech stack tells a story of modern efficiency. Built on Tailwind CSS and jQuery (a pragmatic choice for speed over hype), they prioritize user experience over bleeding-edge frameworks. Their 39% direct traffic share is a powerful signal of brand recall—users aren't stumbling upon Breadcrumbs; they are seeking it out specifically.

  • The 'co-founders to execs' trajectory: Armando Biondi (CRO) and Rubens Panfili (CTO) represent the perfect blend of sales acumen and technical depth.
  • Traffic quality over quantity: Ranking for niche, high-value keywords like 'case study examples' indicates a content strategy built on authority, not just volume.
  • The PLG paradox: They sell to enterprises but structure their motion like a PLG tool, lowering the barrier to entry for 'everyone'.
They aren't chasing the viral 'AI wrapper' trend.
They focus on the hard math of attribution that actually drives revenue.
They don't have the massive backlink profile of a HubSpot or Salesforce (yet).
They are growing profitably with a high-efficiency model (low headcount, high revenue).
Their UI relies on established libraries like Swiper and Bootstrap rather than custom animations.
They build for the operator, not just the executive dashboard.

The Quiet Giant of Revenue Tech

Breadcrumbs proves that you don't need to be the loudest voice to own the most critical part of the stack.

What tech stack does Breadcrumbs use?

38 detected
Video1
Backend Frameworks1
Programming Languages1
Cloud & Hosting1
Marketing Automation1
Web Standards2
JavaScript Libraries3
Frontend Frameworks2
Tracking & Analytics15
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
H
HubSpot
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
L
LinkedIn Insight Tag
F
Facebook Pixel
H
HubSpot
T
Tracking Service
A
Analytics Service
L
LinkedIn
F
Facebook

How much traffic does Breadcrumbs get?

Traffic & Engagement

23.4K
Monthly Visits
1.8
Pages/Visit
0:18
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-20%
29.4K
Oct 2025
Oct
20.0K
Nov 2025
Nov
23.4K
Dec 2025
Dec

Traffic Sources

Search
45%
Direct
39%
Social
5%
Referrals
11%
Email
0%
Paid
1%

Where is Breadcrumbs's audience located?

🌍20.9%
🌍18.8%
🌍9.7%
🌍5.1%
🌍4.7%

What keywords does Breadcrumbs rank for?

5 keywords
1upsell template page140 vol
2breadcrumbs.io "brand name"60 vol
3breadcrumbs24.4K vol$0.42
4case study examples5.7K vol$0.76
5competitor swot analysis400 vol$3.42

How is Breadcrumbs's SEO?

Open Graph Image

OG Image preview
og:image

https://breadcrumbs.io/wp-content/uploads/2023/05/home3d-feat-share-fig.png

Meta Tags

title56 chars

Breadcrumbs | Enterprise-Grade Lead Scoring for Everyone

description177 chars

Optimize your entire funnel, and achieve up to 30% increase from MQL to Opp for Sales-Assisted and PLG motions with Breadcrumbs. Enterprise-Grade Lead Scoring Made for Everyone.

languageEN-US

H1 Tags

h1Enterprise-grade lead scoring made for everyone

Schema Types

UnknownUnknown

Who works at Breadcrumbs?

Loading leads...

What do customers think of Breadcrumbs?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Breadcrumbs

What is Breadcrumbs's Revenue?
Breadcrumbs generates approximately $3M in annual revenue. With 28 employees, that's $101,500 per employee.
What does Breadcrumbs do?
Optimize your entire funnel, and achieve up to 30% increase from MQL to Opp for Sales-Assisted and PLG motions with Breadcrumbs. Enterprise-Grade Lead Scoring Made for Everyone.
How fast is Breadcrumbs growing?
Breadcrumbs employee count has changed by -12% year over year.
What technologies does Breadcrumbs use?
Breadcrumbs uses 23 technologies across their website including Video, Backend Frameworks, Programming Languages. Key technologies include Vidyard, Ruby on Rails, PHP.
Who are Breadcrumbs's competitors?
Breadcrumbs's main competitors include TruthMD, Atrium, Bluestone PIM, Nutanix, Astreya. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Breadcrumbs's key pages?

Export breadcrumbs.io Data

Download the complete tech stack, analytics, leads, and company data for breadcrumbs.io in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About breadcrumbs.io

Optimize your entire funnel, and achieve up to 30% increase from MQL to Opp for Sales-Assisted and PLG motions with Breadcrumbs. Enterprise-Grade Lead Scoring Made for Everyone.

Company Overview

breadcrumbs.io
Website
computers_electronics_and_technology
Industry
#1,207,889
Global Rank
23.4K
Monthly Visitors
23
Technologies
5+
Employees

breadcrumbs.io Key Pages

Technology Stack

breadcrumbs.io uses 23 technologies across their website including Vidyard, Ruby on Rails, PHP, and more.

Video

Vidyard

Backend Frameworks

Ruby on Rails

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Traffic & Audience

23.4K
Monthly Visits
43%
Bounce Rate
1.8
Pages/Visit
0:18
Avg. Duration

breadcrumbs.io receives approximately 23.4K monthly visitors and ranks #1,207,889 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:18 on the site.

The majority of breadcrumbs.io's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is breadcrumbs.io?
Optimize your entire funnel, and achieve up to 30% increase from MQL to Opp for Sales-Assisted and PLG motions with Breadcrumbs. Enterprise-Grade Lead Scoring Made for Everyone.
What technologies does breadcrumbs.io use?
breadcrumbs.io uses 23 technologies including Vidyard, Ruby on Rails, and 17 more. View the full tech stack analysis above.
How do I contact breadcrumbs.io?
You can contact breadcrumbs.io via email at [email protected].
What are breadcrumbs.io's social media accounts?
breadcrumbs.io is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is breadcrumbs.io?
breadcrumbs.io receives approximately 23.4K monthly visitors and ranks #1,207,889 globally. Traffic is growing by 17.0% month-over-month.

Related Searches

breadcrumbs.io pricingbreadcrumbs.io reviewsbreadcrumbs.io alternativesbreadcrumbs.io loginbreadcrumbs.io careerswhat is breadcrumbs.iobreadcrumbs.io tech stackbreadcrumbs.io contactbreadcrumbs.io vs competitorsbreadcrumbs.io featureshow to use breadcrumbs.iobreadcrumbs.io integrations

This page provides publicly available information about breadcrumbs.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit breadcrumbs.io directly at https://breadcrumbs.io.