While the tech world obsesses over AI and SaaS unicorns, a 27-person medical equipment company is quietly generating $6.8M in revenue. BreatheSuite isn't chasing hype; they are solving a specific, painful problem for COPD patients, and their traffic data reveals a masterclass in focused market capture.

"BreatheSuite proves you don't need mass-market appeal to build a $6.8M business. You need to own a specific pain point so completely that your users memorize your URL."

The company's structure reflects this focus. With a Head of Product (Rowan Meaney) and a Physical Therapy Manager (Ryan Templet) on the leadership team, the product is clearly built with clinical rigor. They aren't just selling hardware; they are selling a vPR (Virtual Pulmonary Rehabilitation) program. This shifts the value proposition from a one-time device sale to a recurring service model, justifying the revenue scale with a lean team.

• Direct Traffic Dominance: 60% of users bypass search engines entirely, indicating high loyalty.
• Niche Keyword Ownership: Ranking for complex medical questions, not just product terms.
• Lean Operations: $250k+ revenue per employee suggests high margins or efficient automation.
• vPR Model: Transitioning from hardware to software-enabled rehabilitation services.