Most eyewear companies sell you a size. Breezm sells you a shape—specifically, the one that fits your face, not a standard mold. In a market saturated with 'one-size-fits-most' frames, this Korean startup is betting its entire $3.3M revenue on the idea that your face is unique, and your glasses should be too.

""Now, don't adjust your face to fit the glasses. Meet the glasses that fit your face.""

The core differentiator is their proprietary '3D Facial Fit' technology. Unlike Warby Parker's home try-on (which sends you physical frames to test), Breezm requires users to upload a facial scan or photo, using algorithms to recommend frames based on measurements like face width, nose bridge, and pupil distance. This moves the product from 'fashion accessory' to 'medical device precision,' creating a high barrier to entry for competitors who lack the computer vision tech.

• **Hyper-Local SEO Dominance:** While global rank is #285,685, their keyword strategy is laser-focused on the Korean market, with terms like '브리즘안경 역삼' (Breezm glasses Gangnam) suggesting a strong physical retail footprint in Seoul's affluent business district.
• **Traffic Quality over Quantity:** 24% direct traffic indicates a loyal customer base returning for reorders or second pairs—a critical metric for eyewear where prescription changes drive repeat purchases.
• **Niche Social Presence:** Their YouTube and Instagram channels are heavily curated, focusing on the 'fit' narrative rather than just lifestyle aesthetics, reinforcing their unique value proposition.