briotechusa.com
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Briotech: The HOCl Powerhouse
Deep dive into the science-backed leader in Hypochlorous Acid solutions.
In a market saturated with chemical cocktails, Briotech bets everything on a single molecule: Hypochlorous Acid (HOCl). With over a decade of R&D, they aren't just selling a product; they are industrializing the body's own defense mechanism.
"Briotech isn't playing in the crowded 'clean beauty' space—they are building the infrastructure for the future of biotech hygiene."
The Science of Stability
The core narrative of Briotech is technical mastery. HOCl is notoriously unstable, yet Briotech claims 'pure' formulations. Their growth relies on bridging the gap between industrial disinfection and consumer skincare—a crossover rarely executed well.
The Leadership Team
This is not a lifestyle brand; it's a science company. The C-suite reads like a biotech startup: Rick Lockett (President) and Dan Terry (CEO/CTO) anchor the business, while Jeff Williams (Chief Science Officer) validates the claims. This structure signals serious intent to investors.
Briotech operates on a B2B2C model. While they sell direct to consumers, the real volume likely comes from white-labeling and industrial partnerships. Their tech stack—anchored by Shopify but layered with custom scripts—suggests a focus on conversion and scalability rather than just brand aesthetics.
- Dual-market strategy: Skincare meets industrial disinfection.
- Scientific leadership: CSO on staff implies rigorous testing.
- Omnichannel presence: Strong on TikTok, YouTube, and X.
The Verdict: A Bio-Industrial Play
Briotech is a high-margin infrastructure play disguised as a DTC brand.
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Shop Briotech: Hypochlorous Acid (HOCl) Solutions
The leading manufacturer of pure Hypochlorous Acid (HOCl) solutions, formulated for a variety of applications such as skin care, cosmetic, personal care, cleaning, and disinfection. Briotech is the trusted name in Hypochlorous with over a decade of R&D, testing, and scientific breakthroughs.
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About briotechusa.com
The leading manufacturer of pure Hypochlorous Acid (HOCl) solutions, formulated for a variety of applications such as skin care, cosmetic, personal care, cleaning, and disinfection. Briotech is the trusted name in Hypochlorous with over a decade of R&D, testing, and scientific breakthroughs.
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briotechusa.com uses 19 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, reCAPTCHA, Sentry, and more.
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