broadlume.com
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Broadlume: The Operating System for Modern Flooring
Unifying digital marketing and in-store sales for a fragmented $70B industry
While most SaaS companies chase hyper-growth tech verticals, Broadlume is quietly dominating the unsexy but massive flooring industry by solving one critical problem: the disconnect between online browsing and in-store buying. They're not just building software; they're building the digital infrastructure for an entire analog industry.
"Broadlume isn't disrupting flooring—they're digitizing the entire customer journey from first click to final install."
The Roomvo Trojan Horse
Broadlume's secret weapon is Roomvo, their visualization tool that generates 5,330 monthly searches—more than their own brand name. This isn't just a feature; it's the top of their acquisition funnel. They've essentially productized the 'what if' moment when homeowners visualize new floors, capturing intent at the exact point of maximum excitement. The 36% organic search traffic proves this strategy works: they rank for solutions, not just their name.
The B2B2C Playbook
With 51% direct traffic and 141 employees generating $22.5M in revenue ($159k per employee), Broadlume has cracked the B2B2C code. They sell to flooring retailers, but their real value is enabling those retailers to compete with Floor & Decor and Home Depot. By owning the digital storefront and the in-store experience, they create a moat: once a retailer integrates, switching costs become astronomical.
The company's tech stack reveals a pragmatic approach. They use Tailwind CSS and Bootstrap for rapid UI development, PWA for offline capabilities (crucial for showroom floor use), and a sophisticated tracking suite (Google Analytics, Tag Manager, Clarity, Zendesk). This isn't a startup burning cash on fancy tech—they're building a robust, maintainable platform that works in the messy reality of retail environments.
- CEO Todd Saunders leads a team that's achieved product-market fit in a vertical most VCs won't touch
- Their 7,505 monthly visits punch above their weight class—high intent, low volume traffic
- The 'undefined' country data suggests either a privacy-focused analytics setup or messy implementation—either way, they're not obsessing over vanity metrics
The Quiet Monopoly
Broadlume is building an unsexy, unassailable position in a $70B industry—one retailer at a time. While everyone chases AI hype, they're digitizing the floors under our feet.
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The All-In-One Platform for the flooring industry that connects the online experience to the in-store showroom.
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About broadlume.com
The All-In-One Platform for the flooring industry that connects the online experience to the in-store showroom.
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Technology Stack
broadlume.com uses 18 technologies across their website including Adobe Fonts, reCAPTCHA, DoubleClick Floodlight, Microsoft Ads, and more.
Fonts
Adobe Fonts
Security
reCAPTCHA
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Customer Support
Zendesk
Analytics & Marketing
Mouseflow, Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
broadlume.com receives approximately 7.5K monthly visitors and ranks #2,431,067 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:45 on the site.
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