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Broadvoice: The 94% Direct Traffic Anomaly
A deep dive into a CCaaS giant that doesn't need Google to win.
In a world obsessed with SEO and viral marketing, Broadvoice is an anomaly. With 102,258 monthly visits, a staggering 94% come directly to their domain—bypassing search engines entirely. This isn't a startup chasing clicks; it's an enterprise machine built on legacy contracts and relentless sales.
"Broadvoice isn't playing the SEO game—they're playing the enterprise sales game, and the direct traffic numbers prove it."
The Silent Giant Strategy
With 273 employees generating $95.4M in revenue, Broadvoice achieves a massive $349K revenue per employee. This efficiency suggests a lean, sales-focused operation rather than a product-led growth engine. The lack of organic keywords (N/A in data) confirms they aren't relying on inbound marketing; their growth is fueled by outbound sales and existing customer retention.
The BHive Login Moat
The second most searched term is 'broadvoice bhive login' with 320 monthly searches. This is a classic retention signal. Users aren't searching for alternatives; they are searching for access. The 'BHive' platform appears to be their sticky ecosystem, locking customers into a single pane of glass for CCaaS and UCaaS. It's a defensive moat disguised as a login page.
The leadership team, led by CEO Jim Murphy, reflects a company focused on infrastructure and sales velocity. With roles like VP of Carrier & Vendor Relations and VP of Strategic Sales, the org chart screams B2B relationship building rather than consumer-facing UX innovation. It's a telco mindset applied to the cloud.
- Revenue Efficiency: $349K per employee indicates high-margin operations.
- Direct Traffic Dominance: 94% direct share suggests strong brand recall and legacy contracts.
- Login Retention: 'BHive' searches indicate a sticky, high-utilization platform.
The B2B Behemoth
Broadvoice proves that in enterprise telephony, direct relationships and platform stickiness trump SEO rankings every time.
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Customer Experience Experts for Cloud Contact Center | Broadvoice
Broadvoice boosts your customer experiences, reduce costs, and CX with a single, scalable solution for your CCaaS and UCaaS.Boost your CX, Engage customers, simplify experiences, and improve team productivity, all in one AI-backed platform.
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About broadvoice.com
Broadvoice boosts your customer experiences, reduce costs, and CX with a single, scalable solution for your CCaaS and UCaaS.Boost your CX, Engage customers, simplify experiences, and improve team productivity, all in one AI-backed platform.
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broadvoice.com uses 22 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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reCAPTCHA
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Contentful, WordPress
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unpkg, jsDelivr
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Traffic & Audience
broadvoice.com receives approximately 102.3K monthly visitors and ranks #298,417 globally. The website has a bounce rate of 33% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 22:14 on the site.
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