

brokercheck.finra.org
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The Unbiased Brokerage Inspector
How FINRA's free tool became the essential first step for 1M+ investors monthly
Before handing over your life savings to an advisor, there's one non-negotiable step: checking their record. BrokerCheck isn't just a database—it's the financial industry's equivalent of a background check, powered by the regulatory body itself.
"In a world of paid financial tools, BrokerCheck proves that the most powerful product is often the one that costs nothing."
The Trust Paradox
With only 36 employees generating $3.7M in revenue, BrokerCheck operates with an efficiency ratio that would make Silicon Valley blush. But their real power isn't in their lean operations—it's in their unbiased mandate. Unlike commercial competitors, they don't profit from steering you toward any specific advisor. Their metric for success is simple: prevent financial fraud through transparency.
The Silent Growth Engine
Traffic data reveals a fascinating pattern: 37% direct traffic indicates strong brand recognition and repeat usage. This isn't a tool people stumble upon once—it's a reference they return to. The 53% organic search share suggests they've solved a critical user intent: 'how to check my financial advisor.' They own the search query without buying ads.
The tech stack tells its own story. Built on AWS with CloudFront CDN, it's designed for reliability, not virality. No fancy animations, no aggressive growth hacking—just a straightforward form that searches a massive regulatory database. The absence of structured data (Schema.org) is actually a feature: this isn't content for search engines to parse; it's a utility for humans to use.
- Employment history spanning 10+ years for each broker
- Disclosures including customer complaints, regulatory actions, and terminations
- Investment advisory registration details (Series 65, etc.)
- Clear, plain-English explanations of violations and their severity
The Ultimate Due Diligence Tool
In an industry built on trust, BrokerCheck turns transparency from a promise into a verifiable fact.
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Traffic & Engagement
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Meta Tags
BrokerCheck - Find a broker, investment or financial advisor
BrokerCheck is a trusted tool that shows you employment history, certifications, licenses, and any violations for brokers and investment advisors.
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About brokercheck.finra.org
BrokerCheck is a trusted tool that shows you employment history, certifications, licenses, and any violations for brokers and investment advisors.
Company Overview
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Technology Stack
brokercheck.finra.org uses 14 technologies across their website including Font Awesome, Google Fonts, HSTS, Ghost, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Ghost
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
PWA
Traffic & Audience
brokercheck.finra.org receives approximately 1.0M monthly visitors. The website has a bounce rate of 62% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:18 on the site.
The majority of brokercheck.finra.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about brokercheck.finra.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit brokercheck.finra.org directly at https://brokercheck.finra.org.