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Bubty: The Upwork Enterprise Rebrand You Need to Know
How a 32-person team is quietly reshaping enterprise contingent workforce management.
If you haven't heard of Bubty yet, you're about to. Formerly known as Upwork Enterprise, this 32-person SaaS powerhouse just rebranded to dominate the high-stakes world of enterprise contingent talent management. They aren't just another freelancer platform; they are the infrastructure layer for Fortune 500s to source, contract, and pay global talent without the chaos.
"They aren't just selling software; they are selling compliance and control in a chaotic gig economy."
The Enterprise Pivot
Bubty isn't trying to be the next Fiverr. Their focus is laser-sharp: enterprise companies. With only 32 employees generating $4.2M in revenue, their efficiency is staggering. They are leveraging the Upwork brand heritage but stripping away the noise to focus strictly on the complex needs of large-scale procurement and HR departments.
The Traffic Paradox
Here is the contrarian take: Bubty's traffic numbers (745 monthly visits) are deceptively low. For a SaaS company doing $4.2M in revenue, these numbers suggest a high-touch, outbound-heavy sales motion rather than a product-led growth funnel. They don't need millions of visitors; they need a handful of enterprise contracts worth six figures each.
The rebrand from 'Upwork Enterprise' to 'Lifted/Bubty' signals a strategic separation. By decoupling from the marketplace giant's consumer image, they can position themselves as a standalone B2B infrastructure tool. Their tech stack—Tailwind CSS, Vite, and HubSpot—reveals a modern, agile engineering team optimized for rapid iteration and enterprise-grade sales tracking.
- The 'Upwork Enterprise' Legacy: Inherited trust and brand equity from the world's largest freelance marketplace.
- Hyper-Specialized Team: A leadership roster focused entirely on compliance, operations, and product design (e.g., Michael Matherly, SVP of Compliance).
- Niche SEO Strategy: Ranking for 'bubty' (660 volume) suggests they are building a brand moat, not chasing generic keywords.
The Verdict: A Sleeping Giant?
Bubty is the quiet infrastructure play for the enterprise gig economy. Watch this space.
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Upwork Enterprise is now Lifted, an Upwork Company™! - Lifted Blog
One solution built for enterprise companies to source, contract, manage, and pay contingent talent.
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Reviews (9)
I had experience with this company
I had experience with this company. I liked it very much. Adequate customer, clear discussion of the brief, fulfillment of obligations on time. I recommend.
I work with Bubty as a content creator…
I work with Bubty as a content creator and can confirm that they're a really supportive and professional company to work for
Bubty has been a game changer
Bubty has been a game changer. It has saved us hours of work and let us focus on growing the business. Freelancers are a big part of our company and not having to worry about onboarding them and paying them has made us efficient.
Great solution for staffing agencies
I've been using Bubty for over a month and it's a great solution for our agency. They brought the software as part of our activities and we improved our productivity that way.
Effortlessly manage freelance projects and get paid with Bubty's platform!
I've been using Bubty's platform for a while now and I have to say I'm thoroughly impressed! The platform has made my life as a freelancer so much easier by automatically handling payments and giving me insights into all my ongoing projects with clients. The user-friendly interface and intuitive design make it a breeze to navigate and keep track of everything. I highly recommend Bubty's to any freelancer looking to streamline their workflow and improve their efficiency. Thank you, Bubty, for creating such a fantastic tool!
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About bubty.com
One solution built for enterprise companies to source, contract, manage, and pay contingent talent.
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bubty.com uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, Framer, and more.
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Font Awesome, Google Fonts
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HubSpot
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bubty.com receives approximately 745 monthly visitors and ranks #6,041,479 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of bubty.com's traffic comes from .
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