bulbs.com
bulbs.com
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The Unsexy Titan of Light Bulbs
How a 60-person team built a $12M niche empire
While SaaS startups chase AI buzzwords, a quiet giant is illuminating homes across America. Bulbs.com isn't flashy, but with 231K monthly visitors and a perfect 5-star Trustpilot rating, they've solved a problem you didn't know needed solving.
"In a commoditized market, they don't sell bulbs—they sell certainty."
The Problem They Own
Walk into any hardware store and you're paralyzed by choice. Bulbs.com turns confusion into clarity. Their top keyword—'light bulb base sizes'—reveals their genius: they aren't just selling products, they're solving the fundamental friction point in the industry. With 62% organic search traffic, they've become the de facto encyclopedia for lighting.
The Trust Advantage
5,514 reviews. 5 stars. In an industry plagued by cheap knockoffs and confusing specs, this level of trust is their moat. While competitors fight on price, Bulbs.com wins on authority. Their team of 60 isn't scaling for scale's sake—they're optimizing for precision. This is a business built on repeat purchases and referrals, not flashy marketing.
The leadership team tells the story of intentional scaling. CEO Mike Connors, VP of E-commerce Gregg Walker, and Digital Designer Craig Guertin aren't chasing venture capital exits. They're building a sustainable cash-flow machine. With no recorded funding and a lean operation, every dollar goes into inventory and customer experience.
- Dominates informational search queries (not just transactional)
- Builds trust through massive review volume before scaling
- Maintains ultra-lean operations (1 employee per $205K revenue)
- Owns the 'problem-solving' layer of the customer journey
The Anti-Startup Playbook
Proof that boring industries with deep expertise and obsessive customer focus can build massive value without venture capital or buzzwords.
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Bulbs.com
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Reviews (20)
Great to work with
Great to work with! Friendly and knowledgeable customer service
Had a hard to find product in stock
Had a hard to find product in stock. Worked directly with me to get it overnighted. Great experience!
Amazing shopping
Amazing shopping
Technical assistance talked to me at my…
Technical assistance talked to me at my level of understanding--not above or below. Huge help. Together we figured out a way forward with my lighting needs.
Successful bulb purchase
Great product information, and easy to order.
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About bulbs.com
Company Overview
Traffic & Audience
bulbs.com receives approximately 231.4K monthly visitors and ranks #157,304 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:35 on the site.
The majority of bulbs.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about bulbs.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bulbs.com directly at https://bulbs.com.