burgerfi.com
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BurgerFi: The Digital-First Burger Chain
How a $292M fast-casual brand is winning through app loyalty and tech-first thinking
BurgerFi isn't just selling burgers—it's selling a digital ecosystem disguised as a fast-casual restaurant. With 93,000 monthly visitors and a 59% organic search dominance, this brand proves that in the modern food game, the app is as important as the fryer.
"BurgerFi's real product isn't burgers—it's data-driven customer retention disguised as a rewards program."
The App-First Growth Engine
BurgerFi's strategy is ruthlessly clear: convert website visitors into app downloads, then trap them in a rewards loop. Their headline screams 'Download the BurgerFi App & Get Free Fries'—a classic growth hack that turns a one-time visitor into a tracked, monetizable user. The $10 rewards per $100 spent isn't generosity; it's a calculated retention metric that likely outperforms their 3.1/5 Trustpilot rating.
The Search Moat
With 9,270 monthly searches for 'burgerfi' alone, they've built a brand moat through SEO. The fact that 59% of traffic is organic means they're not burning cash on ads—they're capturing intent. However, the 'undefined' country data (88.4% of traffic) suggests either a tracking issue or a US-centric strategy that's limiting global expansion potential.
The tech stack tells a story of modernization: jQuery for legacy compatibility, Tailwind CSS and Bootstrap for rapid UI development, Swiper for mobile-first interactions. This isn't a 2005 website—it's a 2024 digital storefront. But the 3.1/5 Trustpilot score (only 42 reviews) reveals a critical gap: they're acquiring users but failing to convert them into vocal advocates.
- Digital-first acquisition strategy: 59% organic search traffic
- App-centric loyalty program designed for data capture
- Modern tech stack (Tailwind, Bootstrap, jQuery)
- Strong US market dominance (88.4% traffic share)
The BurgerFi Playbook: Digital First, Restaurant Second
For founders and investors: This is a tech company with burger-flipping as a side hustle. The real value is in the 93K monthly visitors and the app data—not just the $292M revenue. The question is whether they can fix the experience gap (3.1/5 rating) before competitors catch up.
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Open Graph Image
https://www.burgerfi.com/wp-content/uploads/2021/04/rewards-social.jpg
Meta Tags
Download the BurgerFi App & Get Free Fries | BurgerFi
Download the BurgerFi app and sign up for Rewards to receive free Fresh-Cut Fries and $10 in rewards for every $100 spent. Use the app to order ahead.
BurgerFi Customer Loyalty Program & Rewards
Love BurgerFi? Sign up for our loyalty program to receive exclusive offers, promotions & points for free food on your next visit. Register Today!
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BurgerFi
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Reviews (20)
How Burgerfi REALLY is
When I was really hungry I decided to get burgerfi and it was probably one of my best and juiciest burgers I have ever had BUT when I went to a different restaurant it tasted okay it was just that one stand that I loved it really depends on the place you're ordering from and sometimes it will be okay be bad or taste good but overall I think burgerfi is a pretty good company for burgers
Andrew is very nice.fries were really…
Andrew is very nice.fries were really good
BurgerFI is a great place to eat
BurgerFI is a great place to eat with great burgers and chicken sandwiches and onion rings. Alan, the guy who took our order was so friendly , and I could feel that he appreciated us being there. Leslie, the other guy bought our order to our table and both guys came by our table to make sure everything was OK with us. We also loved the great strawberry milkshakes. We will be back in town next month and will be stopping in again!!
The food is terrific, service even better!
The food is terrific, but it was Jamese who was so helpful, cheerful and kind that made our experience great! (Please see receipt #5697) from the Jacksonville, Riverside location. Thank you!
Enployee basma
Enployee basma treated me so nice she made my experience the best ever since i entered the restaurant and the food was great. She was always with a great smile and energy and it just made my whole day better
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About burgerfi.com
Download the BurgerFi app and sign up for Rewards to receive free Fresh-Cut Fries and $10 in rewards for every $100 spent. Use the app to order ahead.
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Technology Stack
burgerfi.com uses 27 technologies across their website including AccessiBe, Google Maps, Font Awesome, and more.
Accessibility
AccessiBe
Maps
Google Maps
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
Framer, WordPress
Traffic & Audience
burgerfi.com receives approximately 93.0K monthly visitors and ranks #298,680 globally. The website has a bounce rate of 34% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 2:55 on the site.
The majority of burgerfi.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about burgerfi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit burgerfi.com directly at https://burgerfi.com.