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Burlington PR: The VC Whisperer
How a boutique PR firm built a $9M revenue engine targeting venture capital's inner circle
In the crowded world of PR agencies, Burlington isn't chasing brand awareness—it's engineering influence in the tight-knit ecosystem of venture capital and tech startups. With just 48 employees generating $9M in revenue, this isn't a generalist agency; it's a precision instrument for the VC industry's most valuable players.
"Burlington isn't selling PR services—it's selling access to the right conversations in venture capital's inner circle."
The VC Playbook
The keyword data reveals Burlington's laser focus: 'burlington pr' (90 searches/month) is dwarfed by searches for 'balderton capital' (4,200), 'cur8' (3,700), and 'localglobe' (2,800). This isn't accidental—it's a strategy. Burlington positions itself as the narrative architect for venture capital firms and their portfolio companies, targeting the exact keywords that signal investment interest and due diligence activity.
The Boutique Advantage
With 48 employees and $9M in revenue, Burlington achieves approximately $187,500 revenue per employee—a healthy margin for a service business. This suggests premium positioning and efficient operations. Unlike large agencies that dilute focus across multiple industries, Burlington's small footprint allows deep specialization in the venture ecosystem, where relationships and reputation are everything.
The tech stack tells another story: jQuery, GSAP, Tailwind CSS, and Bootstrap power a lean, modern site. Cloudflare and AWS CloudFront ensure reliability, while Zendesk suggests they're managing client communications at scale. The presence of lazy loading optimization shows they understand that even PR firms need to think like tech companies when it comes to web performance.
- Specializes in venture capital narrative architecture, not general PR
- Revenue per employee of $187K indicates premium positioning
- Traffic strategy revolves around VC ecosystem keywords, not brand terms
- Lean tech stack optimized for performance and client management
Burlington's Secret: Influence Over Reach
In venture capital, being known by the right 100 people beats being seen by 100,000. Burlington understands this better than most.
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About burlington.cc
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Technology Stack
burlington.cc uses 14 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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Google Fonts
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HSTS
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Webflow
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AWS CloudFront, Cloudflare
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Cal.com
Traffic & Audience
burlington.cc receives approximately 1.2K monthly visitors and ranks #13,176,346 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:00 on the site.
The majority of burlington.cc's traffic comes from .
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