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Burroughs: The Invisible Engine of Transaction Automation
A $146M service powerhouse keeping the world's payment infrastructure running
While fintech startups chase headlines, Burroughs quietly powers the physical backbone of modern payments. This isn't a flashy app company—it's a $146M industrial service machine keeping ATM networks, self-service kiosks, and robotic automation running 24/7 across the globe.
"In an industry obsessed with digital disruption, Burroughs proves that physical infrastructure and full-lifecycle service remain the unsexy but essential moat."
The Service-First Model
Burroughs isn't selling software—they're selling uptime. Their entire business revolves around 'first line maintenance' (670 monthly searches) and 'second line maintenance'—terms that reveal their industrial DNA. While competitors focus on device sales, Burroughs owns the entire lifecycle: from installation to decommissioning, with 722 technicians ensuring transaction continuity. This is infrastructure-as-a-service before it was a buzzword.
The Traffic Paradox
Here's what's fascinating: despite generating $146M in revenue, Burroughs sees only 7,788 monthly visits with 50% coming directly. This isn't a marketing-driven growth story—it's a relationship-driven B2B machine. Their top organic keyword 'burroughs' (4,090 monthly searches) suggests brand recognition, while 'eaccess' (1,540 searches) hints at specific platform dependencies. The 33% organic traffic split indicates they're not chasing SEO—they're maintaining legacy enterprise relationships.
The company's tech stack tells a story of pragmatic evolution. They're using jQuery and Bootstrap alongside modern tools like Tailwind CSS and Contentful—this isn't a greenfield startup but an enterprise adapting its digital presence while maintaining legacy systems. The presence of Lucky Orange (session recording) suggests they're optimizing conversion for a small, high-value audience rather than mass-market acquisition.
- Revenue concentration: $146M from 722 employees suggests ~$203K revenue per employee—typical for industrial service providers
- Traffic quality over quantity: 50% direct traffic indicates strong enterprise relationships, not SEO gaming
- Niche keyword dominance: Ranking for maintenance terms shows deep industry penetration
- Social presence: Active on LinkedIn, Twitter, Facebook—B2B relationship building, not viral marketing
The Unsexy Infrastructure Play
Burroughs isn't disrupting finance—they're ensuring it doesn't break. In a world of digital-first startups, their physical service model remains defensible and profitable.
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https://www.burroughs.com/hubfs/homepage-featured.png
Meta Tags
Unmatched Full Lifecycle Service and Support | Burroughs
Unlock the potential of your payment and transaction automation, unattended self-service, robotic automation, and other connected IoT devices and systems with Burroughs' full lifecycle service and support.
Unmatched Full Lifecycle Service and Support | Burroughs
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About burroughs.com
Unlock the potential of your payment and transaction automation, unattended self-service, robotic automation, and other connected IoT devices and systems with Burroughs' full lifecycle service and support.
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Technology Stack
burroughs.com uses 12 technologies across their website including Font Awesome, Contentful, AWS CloudFront, and more.
Fonts
Font Awesome
CMS
Contentful
Cloud & Hosting
AWS CloudFront
Marketing Automation
HubSpot
Analytics & Marketing
Lucky Orange, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
burroughs.com receives approximately 7.8K monthly visitors and ranks #2,218,026 globally. The website has a bounce rate of 48% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 0:31 on the site.
The majority of burroughs.com's traffic comes from .
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