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The Invisible Tech Giant of AgTech
How Bushel quietly powers the grain supply chain while flying under the radar.
While most tech startups chase consumer eyeballs, Bushel is building the invisible infrastructure that moves billions of dollars in grain. This isn't a flashy consumer app; it's the operating system for American agriculture.
"Bushel isn't selling software to farmers; they're becoming the connective tissue between every grain silo and every trading desk."
The B2B2C Playbook
Founded by Jake Joraanstad and Ryan Raguse, Bushel took a classic B2B2C approach. They didn't try to displace the entrenched ERPs like John Deere Ops Center or Granular. Instead, they built an API layer that integrates with them. This strategy allowed them to embed directly into workflows, capturing data from 2,500+ grain elevators and connecting them to 40,000+ farms. It's a masterclass in distribution strategy: own the workflow, own the data, and you own the value chain.
The Capital Efficiency Paradox
With only $75M in funding against $34.6M in revenue, Bushel is capital efficient by modern SaaS standards. That's a 2.1x revenue-to-funding ratio, suggesting disciplined growth and a product that sells itself. For investors, this signals a mature business model that avoids the 'growth at all costs' trap. For founders, it's a blueprint for building a vertical SaaS giant without diluting equity to oblivion.
The tech stack reveals their priorities: jQuery, Bootstrap, and Tailwind CSS suggest a focus on reliability over bleeding-edge frameworks. This isn't a startup chasing the latest JavaScript trend; it's a company building for longevity. The presence of Google Analytics and RSS hints at a content-driven acquisition strategy, though the 'N/A' traffic data suggests their primary growth is offline—through partnerships and direct sales.
- Vertical SaaS moat: Deep integration with grain elevators creates switching costs.
- Data network effects: More elevators = more data = better pricing models.
- B2B2C distribution: Leverages existing farm relationships instead of building them from scratch.
The Silent Consolidator
Bushel proves that in B2B, the most valuable companies aren't always the loudest—they're the ones embedded so deeply that you can't operate without them.
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Software for Ag - Bushel
Bushel transforms agribusiness with innovative solutions, streamlining operations and boosting efficiency across the supply chain.
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About bushel.ag
Bushel transforms agribusiness with innovative solutions, streamlining operations and boosting efficiency across the supply chain.
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bushel.ag uses 24 technologies across their website including Wistia, YouTube Embed, Font Awesome, reCAPTCHA, and more.
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