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The Invisible Giant of Pregnancy Data
How a niche pharma service quietly powers global drug safety
While most tech startups chase vanity metrics, business.pregistry.com operates in a realm where a single data point can save a pregnancy. This isn't a consumer app—it's the silent backbone of pharmaceutical safety monitoring, where epidemiologists design the studies that determine which drugs are safe for expecting mothers.
"This isn't about scale—it's about precision. Nineteen people managing data that impacts millions of lives."
The Invisible Infrastructure
Business.pregistry.com isn't a destination—it's a gateway. The domain redirects to PPD's (now Thermo Fisher Scientific) pregnancy registry platform, where pharmaceutical companies outsource their most sensitive observational studies. With only 19 employees generating $3.8M in revenue, they've achieved a remarkable $200K+ per employee efficiency. This isn't mass-market tech; it's hyper-specialized epidemiology where every cohort study requires meticulous design and regulatory compliance.
The Acquisition Advantage
The real power lies in distribution. By operating under the PPD CorEvitas brand (acquired by Thermo Fisher for $17.4B in 2021), this registry service gains instant credibility and global reach. The tech stack reveals a modern, scalable foundation—Tailwind CSS, Bootstrap, and Google Analytics—proving they're not stuck in legacy pharma systems. Yet they maintain zero public traffic data, suggesting a B2B model where clients come through enterprise sales, not SEO.
The absence of traffic metrics is telling. When your clients are Pfizer, Merck, and Novartis, you don't need organic search. You need clinical trial integrity, data privacy compliance, and the ability to run prospective cohort studies across multiple continents. The social profiles (Twitter, LinkedIn, YouTube) aren't for lead generation—they're for thought leadership in a field where reputation is everything.
- Niche dominance in pregnancy registry studies (a $500M+ market)
- Leverages parent company's $17.4B acquisition for credibility
- Ultra-specialized team (19 people) with high revenue per employee
- Modern tech stack despite pharma's reputation for legacy systems
- Zero public traffic = enterprise-only sales model
The Anti-Startup Startup
They don't need to be famous—they need to be right. Every single time.
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PPD CorEvitas Pregnancy Registries | PPD
Our epidemiologists support the design and data analysis of every observational, prospective PPD™ CorEvitas™ Pregnancy Registry cohort study. Learn more.
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About business.pregistry.com
Our epidemiologists support the design and data analysis of every observational, prospective PPD™ CorEvitas™ Pregnancy Registry cohort study. Learn more.
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business.pregistry.com uses 19 technologies across their website including Font Awesome, PHP, Contentful, WordPress, and more.
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business.pregistry.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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