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butterball.com
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butterball.com

14 technologies
VerifiedVisit499.0K/mo$1.6B4.5K14 Tech25 Leads
Deep Dive

The Butterball Turkey Hotline: A Digital Empire

How a legacy brand built a 500K monthly visit digital hub for Thanksgiving

While most food brands fight for shelf space, Butterball built a digital fortress where 499,001 monthly visitors come for one thing: the perfect turkey. This isn't just a website—it's the command center for America's holiday dinner.

499K
monthly visits
64.5K
backlinks
59%
organic search
Top 115K
global rank

"Butterball doesn't sell turkey—they sell confidence, one perfectly cooked bird at a time."

The SEO Moat They Built

With 23,530 monthly searches for 'butterball turkey' and 21,210 for 'how long to cook a turkey,' they've captured the exact moments of panic and preparation. Their organic search traffic at 59% proves they own the Thanksgiving search results, not just the grocery aisle.

The Hotline-to-Web Pipeline

For 65 years, Butterball's turkey hotline has been the original customer service playbook. Today, that expertise is digitized into cooking instructions, videos, and calculators. The 31% direct traffic shows customers don't just stumble in—they come back because they trust the source.

  • They rank #1 for 'butterball' and 'butterball turkey'—owning their brand name is table stakes
  • They compete with Google for 'how to cook a turkey'—a search term with 21K monthly queries
  • Their 64.5K backlinks come from food blogs, recipe sites, and media outlets that trust their expertise
They don't have a modern tech stack (jQuery, Bootstrap suggest legacy code)
They dominate seasonal search intent like no other
They don't prioritize mobile-first UX (Swiper is dated)
They convert traffic into brand loyalty (31% direct)
They don't chase virality (only 3 Trustpilot reviews)
They build evergreen content that compounds yearly

The real insight isn't in their 2.8 Trustpilot rating—it's in the fact that they don't need it. When you're the default answer to 'how long to cook a turkey,' you don't need five-star reviews. You need reliability, and 500K monthly visits proves they deliver it.

The Unsexy Moat

Butterball built a billion-dollar business by becoming the single source of truth for a seasonal, high-stakes problem. Their website isn't flashy—it's functional, trusted, and impossible to displace.

What tech stack does Butterball use?

23 detected
Security1
Cloud & Hosting1
Advertising1
Performance1
Web Standards1
JavaScript Libraries2
Tracking & Analytics9
G
Google Tag Manager
J
jsDelivr
G
Google APIs
G
Google Tag Manager
C
Cloudflare
G
Google Analytics
G
Google AdSense
F
Facebook Pixel
S
Sentry

How much traffic does Butterball get?

Traffic & Engagement

776.3K
Monthly Visits
-65.8%
2.0
Pages/Visit
8:08
Avg. Duration
64%
Bounce Rate
Monthly Traffic Trend+0%
774.5K
Oct 2025
Oct
2.3M
Nov 2025
Nov
776.3K
Dec 2025
Dec

Rankings

#60,585
Global Rank
#14,732
United States Rank
Retail
Category

Backlinks & Authority

64.5K
Backlinks
6.5K
Ref. Domains
55
Authority Score
Low
Penalty Risk
Backlinks Trend-14%
74.6K
Jul 2025
Jul
70.6K
Aug 2025
Aug
68.9K
Sep 2025
Sep
67.8K
Oct 2025
Oct
67.6K
Nov 2025
Nov
64.5K
Dec 2025
Dec

Search Traffic

Organic
584.3K

Top Organic Keywords

#1butterball turkey
90,500 vol14.4%
#1butterball
33,100 vol5.3%
#45calculator
24,900,000 vol1.5%
#1turkey cooking time
40,500 vol1.1%
#2how long to cook a turkey
40,500 vol0.7%

Where is Butterball's audience located?

🇺🇸United States92.7%
🇨🇦Canada4.3%
🇯🇵Japan0.7%
🇬🇧United Kingdom0.7%
🇨🇱Chile0.6%

Device Distribution

Desktop10.2%
Mobile89.8%

What keywords does Butterball rank for?

5 keywords
1butterball22.0K vol$2.06
2butterball turkey23.5K vol$1.08
3how long to cook a turkey21.2K vol$0.30
4butterball turkey cooking instructions1.7K vol$0.20
5how to carve a turkey16.4K vol$0.26

How is Butterball's SEO?

Meta Tags

title54 chars

Turkey Products for Every Occasion & Meal | Butterball

description151 chars

Discover Butterball® turkey products for Thanksgiving feasts to everyday meals. From whole turkeys to tenderloins, we help make your moments memorable.

og:title

Holiday Takedown 2026 | Butterball

languageEN

H1 Tags

h1Holiday Takedown 2026

Who works at Butterball?

Loading leads...

What do customers think of Butterball?

Butterball

Butterball

2.8
3 reviews

Categories

Food Products Supplier#undefinedFood Manufacturer#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (3)

Filter by rating:
MCB
8/27/2024
🇨🇦 Canada6 reviewsOrganicUnverified
Experience date: 8/6/2024
Problem with turkey bacon going off

Problem with turkey bacon going off. After it happened to 3 packages bought at the same time.contacted Butterball Canada. They sent me a $10 coupon. Why would I want to go through this again? Oh the 3 packages cost me $18!

Steve TessierVerified
7/8/2024
🇨🇦 Canada61 reviewsOrganicUnverified
Experience date: 7/8/2024
Not interested in their products

Not interested in their products. Also they have annoying commercials.

Orangish
12/5/2023
🇺🇸 United States7 reviewsOrganicUnverified
Experience date: 12/1/2023
They don't stand by their products

They don't stand by their products, period. I bought a frozen cooked smoked turkey that cost a fortune. I defrosted it per their instructions. I served it for a big dinner. Nobody could eat it it was so dry. I contacted Butterball, they just say they're not responsible and won't do anything about it.

Frequently Asked Questions about Butterball

What is Butterball's Revenue?
Butterball generates approximately $1.6B in annual revenue. With 4,488 employees, that's $351,400 per employee.
What does Butterball do?
Discover Butterball® turkey products for Thanksgiving feasts to everyday meals. From whole turkeys to tenderloins, we help make your moments memorable.
How fast is Butterball growing?
Butterball has declined by 65.8% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Butterball?
When visiting Butterball, visitors view an average of 2.0 pages per visit, and spend around 8:08 on the site, and the bounce rate is 64.1%.
How do people find Butterball?
192.0K people (25%) visit Butterball directly. 584.3K (75%) find them through organic search.
Who uses Butterball?
Butterball's top market is United States with 719.3K visitors (92.7%). Canada is 2nd with 33.5K (4.3%). Japan is 3rd with 5.5K (0.7%).
What technologies does Butterball use?
Butterball uses 14 technologies across their website including Security, CMS, CDN. Key technologies include HSTS, Drupal, cdnjs, jsDelivr.
Who are Butterball's competitors?
Butterball's main competitors include Offline Raleigh and Durham, Rubbermaid Home Products, Kaba Ilco Corp, Griffin Waste Service Franchising, CustomerHD. These companies operate in similar markets and compete for the same customer base.
What do customers think of Butterball?
Butterball has a Trustpilot score of 2.8 out of 5 (3 stars) based on 3 customer reviews.

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About butterball.com

Discover Butterball® turkey products for Thanksgiving feasts to everyday meals. From whole turkeys to tenderloins, we help make your moments memorable.

Company Overview

butterball.com
Website
food_and_drink
Industry
#115,561
Global Rank
499.0K
Monthly Visitors
14
Technologies
25+
Employees

butterball.com Key Pages

Contact butterball.com

Technology Stack

butterball.com uses 14 technologies across their website including HSTS, Drupal, cdnjs, jsDelivr, and more.

Security

HSTS

CMS

Drupal

CDN

cdnjs, jsDelivr

Cloud & Hosting

Cloudflare

Advertising

Google Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

499.0K
Monthly Visits
58%
Bounce Rate
2.1
Pages/Visit
2:11
Avg. Duration

butterball.com receives approximately 499.0K monthly visitors and ranks #115,561 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 2:11 on the site.

The majority of butterball.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is butterball.com?
Discover Butterball® turkey products for Thanksgiving feasts to everyday meals. From whole turkeys to tenderloins, we help make your moments memorable.
What technologies does butterball.com use?
butterball.com uses 14 technologies including HSTS, Drupal, and 8 more. View the full tech stack analysis above.
How do I contact butterball.com?
You can contact butterball.com through their contact page.
What are butterball.com's social media accounts?
butterball.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is butterball.com hiring?
Check butterball.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is butterball.com?
butterball.com receives approximately 499.0K monthly visitors and ranks #115,561 globally. Traffic is declining by 69.1% month-over-month.

Related Searches

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This page provides publicly available information about butterball.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit butterball.com directly at https://butterball.com.