butterball.com
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The Butterball Turkey Hotline: A Digital Empire
How a legacy brand built a 500K monthly visit digital hub for Thanksgiving
While most food brands fight for shelf space, Butterball built a digital fortress where 499,001 monthly visitors come for one thing: the perfect turkey. This isn't just a website—it's the command center for America's holiday dinner.
"Butterball doesn't sell turkey—they sell confidence, one perfectly cooked bird at a time."
The SEO Moat They Built
With 23,530 monthly searches for 'butterball turkey' and 21,210 for 'how long to cook a turkey,' they've captured the exact moments of panic and preparation. Their organic search traffic at 59% proves they own the Thanksgiving search results, not just the grocery aisle.
The Hotline-to-Web Pipeline
For 65 years, Butterball's turkey hotline has been the original customer service playbook. Today, that expertise is digitized into cooking instructions, videos, and calculators. The 31% direct traffic shows customers don't just stumble in—they come back because they trust the source.
- They rank #1 for 'butterball' and 'butterball turkey'—owning their brand name is table stakes
- They compete with Google for 'how to cook a turkey'—a search term with 21K monthly queries
- Their 64.5K backlinks come from food blogs, recipe sites, and media outlets that trust their expertise
The real insight isn't in their 2.8 Trustpilot rating—it's in the fact that they don't need it. When you're the default answer to 'how long to cook a turkey,' you don't need five-star reviews. You need reliability, and 500K monthly visits proves they deliver it.
The Unsexy Moat
Butterball built a billion-dollar business by becoming the single source of truth for a seasonal, high-stakes problem. Their website isn't flashy—it's functional, trusted, and impossible to displace.
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5 keywordsHow is Butterball's SEO?
Meta Tags
Turkey Products for Every Occasion & Meal | Butterball
Discover Butterball® turkey products for Thanksgiving feasts to everyday meals. From whole turkeys to tenderloins, we help make your moments memorable.
Holiday Takedown 2026 | Butterball
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Reviews (3)
Problem with turkey bacon going off
Problem with turkey bacon going off. After it happened to 3 packages bought at the same time.contacted Butterball Canada. They sent me a $10 coupon. Why would I want to go through this again? Oh the 3 packages cost me $18!
Not interested in their products
Not interested in their products. Also they have annoying commercials.
They don't stand by their products
They don't stand by their products, period. I bought a frozen cooked smoked turkey that cost a fortune. I defrosted it per their instructions. I served it for a big dinner. Nobody could eat it it was so dry. I contacted Butterball, they just say they're not responsible and won't do anything about it.
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About butterball.com
Discover Butterball® turkey products for Thanksgiving feasts to everyday meals. From whole turkeys to tenderloins, we help make your moments memorable.
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Technology Stack
butterball.com uses 14 technologies across their website including HSTS, Drupal, cdnjs, jsDelivr, and more.
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Traffic & Audience
butterball.com receives approximately 499.0K monthly visitors and ranks #115,561 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 2:11 on the site.
The majority of butterball.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about butterball.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit butterball.com directly at https://butterball.com.