9:41
buyagift.co.uk
Screenshot of buyagift.co.uk
buyagift.co.uk favicon

buyagift.co.uk

17 technologies
VerifiedGrowingVisit3.2M/mo$40M15917 Tech25 Leads
Deep Dive

Buyagift: The UK's Experience Gift Juggernaut

How a 159-person team dominates a $40M market with 3M monthly visitors

In a world cluttered with physical clutter, Buyagift has cracked the code on the ultimate gift: experiences. They're not selling products; they're selling memories—and scaling relentlessly while doing it.

3.15M
monthly visits
4,500+
experiences
61K+
Trustpilot reviews
47%
direct traffic

"They own the 'experience gift' category by making discovery effortless—and search dominance their moat."

Traffic & SEO Mastery

With 3.15M monthly visits, nearly half (47%) come directly—proving massive brand recall and repeat purchase behavior. The remaining 45% via organic search is where they flex their SEO muscle. Ranking for 'buyagift' (25K volume) and 'christmas gifts' (172K volume) isn't luck; it's a calculated content and backlink strategy that has earned them 208K backlinks.

The Trust Paradox

Trustpilot's 3.7/5 rating with 61,889 reviews presents a fascinating contradiction. For a mass-market consumer brand, this score is mediocre—yet their traffic volume suggests it's not a barrier. The insight? In high-intent gifting, convenience and selection trump perfect sentiment. Users prioritize finding the right experience over flawless reviews.

The company's tech stack reveals a modern, agile approach. Using Next.js for performance, Vite for build speed, and Klarna for flexible payments, they've built an e-commerce engine optimized for conversion. The inclusion of PWA (Progressive Web App) technology is particularly telling—it signals a focus on mobile-first, app-like experiences without the friction of native app downloads.

  • Strategic leadership: Head of Content (Laurie Walsh) and Head of Fulfilment (Antonio Angelico) show equal weight on discovery and delivery
  • B2B expansion: Retail & B2B Director role indicates a dual revenue stream strategy
  • Scalable inventory: 4,500+ experiences managed by a 159-person team implies heavy automation in vendor management
They don't rely on social virality
They dominate branded search
They don't compete on price alone
They own the gifting calendar
They don't have a flawless review score
They build direct traffic loyalty

The Experience Economy's Silent Giant

Buyagift proves that in crowded markets, owning the intent moment beats owning the conversation

What tech stack does Buyagift use?

26 detected
Cloud & Hosting1
Privacy & Consent1
E-commerce & Payments2
Tag Managers1
Analytics & Marketing1
Performance1
Web Standards1
Build Tools1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
F
Facebook Pixel
M
Microsoft Ads (Bing)
F
Facebook Pixel
G
Google Tag Manager
G
Google Analytics
B
Bing
G
Google AdSense
A
Amazon CloudFront

How much traffic does Buyagift get?

Traffic & Engagement

4.9M
Monthly Visits
+75.4%
3.3
Pages/Visit
5:56
Avg. Duration
54%
Bounce Rate
Monthly Traffic Trend+212%
1.6M
Oct 2025
Oct
2.8M
Nov 2025
Nov
4.9M
Dec 2025
Dec

Rankings

#11,846
Global Rank
#432
United Kingdom Rank
Hospitality
Category

Backlinks & Authority

208.1K
Backlinks
4.5K
Ref. Domains
53
Authority Score
Low
Penalty Risk
Backlinks Trend-19%
256.8K
Jul 2025
Jul
242.9K
Aug 2025
Aug
243.1K
Sep 2025
Sep
228.7K
Oct 2025
Oct
233.7K
Nov 2025
Nov
208.1K
Dec 2025
Dec

Search Traffic

Organic
656.5K
Paid
33.1K

Top Organic Keywords

#1buyagift
74,000 vol9.3%
#1buy a gift
74,000 vol9.3%
#1gifts for men
60,500 vol1.3%
#1christmas gifts
27,100 vol1.1%
#1buy a gift voucher
8,100 vol1.0%

Where is Buyagift's audience located?

🇬🇧United Kingdom95.9%
🇺🇸United States0.6%
🇮🇪Ireland0.6%
🇳🇱Netherlands0.6%
🇭🇰Hong Kong0.5%

Device Distribution

Desktop9.3%
Mobile90.7%

What keywords does Buyagift rank for?

5 keywords
1buyagift25.9K vol$1.20
2buy a gift8.1K vol$1.20
3christmas gifts172.5K vol$0.67
4but a gift1.1K vol$1.20
5buy a gift my voucher940 vol$0.29

How is Buyagift's SEO?

Open Graph Image

OG Image preview
og:image

https://images.buyagift.co.uk/common/client/Images/Product/placeholder/BAG-default-img.svg

Meta Tags

title56 chars

Buyagift | Experience Days | Experience Gifts & Presents

description149 chars

For Mum, Dad and everyone in-between, Buyagift is the UK’s leading and most affordable gift experience provider. Browse over 4,500 experiences here.

languageEN

H1 Tags

h1Buyagift is the UK's leading provider of experience days.

Schema Types

OrganizationWebSite

What is Buyagift's revenue?

$40M
Annual Revenue
159
-13%
Employees
$250K
Revenue/Employee
Borehamwood, UK
Headquarters

Who works at Buyagift?

Loading leads...

What do customers think of Buyagift?

Buyagift

Buyagift

3.7
61,889 reviews
✓ Claimed

Categories

Entertainment Agency#22Gift Shop#353

Activity & Engagement

Reply Rate
98.38709677419355%
Avg. Reply Time
0.0 days
Claimed Date
3/26/2015

Contact Information

Reviews (20)

Filter by rating:
stephen mayo
1/19/2026
🇬🇧 United Kingdom5 reviewsAFSv2Verified
Experience date: 1/8/2026
Experience a afternoon tea at…

Experience a afternoon tea at revolution Liverpool the service was outstanding the food was great and would highly recommend the place to everyone

Rachael
1/19/2026
🇬🇧 United Kingdom5 reviewsAFSv2Verified
Experience date: 4/8/2025
Very smooth process

Very smooth process, pleased with the service I received and the value for money

Mandy Smith
1/19/2026
🇬🇧 United Kingdom19 reviewsAFSv2Verified
Experience date: 1/8/2026
Great service fast delivery

Great service fast delivery

customer
1/19/2026
🇬🇧 United Kingdom1 reviewsAFSv2Verified
Experience date: 1/15/2026
Great experience

Easy to buy Easy to send to a friend Easy to use when received by friend

Steve Stokes-geddes
1/19/2026
🇬🇧 United Kingdom29 reviewsAFSv2Verified
Experience date: 1/14/2026
Good selection and quick delivery

Good selection of experiences. Very fast delivery and plenty of choice for whatever budget.

Frequently Asked Questions about Buyagift

What is Buyagift's Revenue?
Buyagift generates approximately $40M in annual revenue. With 159 employees, that's $249,700 per employee.
What does Buyagift do?
For Mum, Dad and everyone in-between, Buyagift is the UK’s leading and most affordable gift experience provider. Browse over 4,500 experiences here.
How fast is Buyagift growing?
Buyagift has grown by 75.4% in the last 6 months according to traffic data. employee count has changed by -13% year over year.
How do people interact with Buyagift?
When visiting Buyagift, visitors view an average of 3.3 pages per visit, and spend around 5:56 on the site, and the bounce rate is 53.8%.
How do people find Buyagift?
4.2M people (86%) visit Buyagift directly. 656.5K (13%) find them through organic search. 33.1K (1%) come through paid advertising.
Who uses Buyagift?
Buyagift's top market is United Kingdom with 4.7M visitors (95.9%). United States is 2nd with 29.9K (0.6%). Ireland is 3rd with 28.6K (0.6%).
What technologies does Buyagift use?
Buyagift uses 17 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Font Awesome, Contentful, AWS CloudFront.
Who are Buyagift's competitors?
Buyagift's main competitors include Target Corporation. These companies operate in similar markets and compete for the same customer base.
What do customers think of Buyagift?
Buyagift has a Trustpilot score of 3.7 out of 5 (3 stars) based on 61,889 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Buyagift?

What are Buyagift's key pages?

Export buyagift.co.uk Data

Download the complete tech stack, analytics, leads, and company data for buyagift.co.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About buyagift.co.uk

For Mum, Dad and everyone in-between, Buyagift is the UK’s leading and most affordable gift experience provider. Browse over 4,500 experiences here.

Company Overview

buyagift.co.uk
Website
lifestyle
Industry
#16,981
Global Rank
3.2M
Monthly Visitors
17
Technologies
25+
Employees

buyagift.co.uk Key Pages

Contact buyagift.co.uk

Technology Stack

buyagift.co.uk uses 17 technologies across their website including Font Awesome, Contentful, AWS CloudFront, and more.

Fonts

Font Awesome

CMS

Contentful

Cloud & Hosting

AWS CloudFront

Privacy & Consent

OneTrust

Advertising

Microsoft Ads, Facebook Pixel

E-commerce & Payments

Klarna, Stripe

Traffic & Audience

3.2M
Monthly Visits
43%
Bounce Rate
3.8
Pages/Visit
3:16
Avg. Duration

buyagift.co.uk receives approximately 3.2M monthly visitors and ranks #16,981 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 3:16 on the site.

The majority of buyagift.co.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is buyagift.co.uk?
For Mum, Dad and everyone in-between, Buyagift is the UK’s leading and most affordable gift experience provider. Browse over 4,500 experiences here.
What technologies does buyagift.co.uk use?
buyagift.co.uk uses 17 technologies including Font Awesome, Contentful, and 11 more. View the full tech stack analysis above.
How do I contact buyagift.co.uk?
You can contact buyagift.co.uk through their contact page.
What are buyagift.co.uk's social media accounts?
buyagift.co.uk is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is buyagift.co.uk?
buyagift.co.uk receives approximately 3.2M monthly visitors and ranks #16,981 globally. Traffic is growing by 84.6% month-over-month.

Related Searches

buyagift.co.uk pricingbuyagift.co.uk reviewsbuyagift.co.uk alternativesbuyagift.co.uk loginbuyagift.co.uk careerswhat is buyagift.co.ukbuyagift.co.uk tech stackbuyagift.co.uk contactbuyagift.co.uk vs competitorsbuyagift.co.uk featureshow to use buyagift.co.ukbuyagift.co.uk integrations

This page provides publicly available information about buyagift.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit buyagift.co.uk directly at https://buyagift.co.uk.