c-m-p.com
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CMP: The B2B Engine Behind Your Backyard Oasis
How a 172-employee company dominates the $47.5M pool equipment market.
While you're floating in your pool, you're likely using CMP components without knowing it. This isn't a consumer brand; it's the silent industrial backbone of the pool industry, generating $47.5M annually by supplying the critical fittings, valves, and lights that keep the water flowing.
"CMP doesn't sell dreams; they sell the plumbing that makes them possible. It's industrial B2B masquerading as a lifestyle brand."
The Invisible Infrastructure
Their traffic data reveals a fascinating split: 45% organic search, 36% direct. This isn't a brand people stumble upon; it's a destination for contractors and pool pros searching for specific part numbers like '25503-100-000h' (290 monthly searches). They dominate the 'del ozone spa' niche, proving they own the technical keywords that drive actual industrial procurement.
The WordPress Stack Paradox
Despite being a $47.5M manufacturer, CMP runs on WordPress and standard tech stacks (jQuery, Bootstrap). This is a classic mid-market efficiency play—why over-engineer when you can ship fast? Their use of Amazon S3 and AWS suggests a hybrid approach: legacy content management with modern cloud infrastructure for scale. It's pragmatic, not flashy.
The company's social footprint is telling. They don't push brand content; they amplify their parent company, Fluidra North America. This isn't a standalone brand fighting for attention—it's a tactical asset within a larger portfolio. Their LinkedIn, Facebook, and YouTube all point to Fluidra, suggesting CMP is the technical spearhead of a much larger entity.
- Niche dominance: They rank for hyper-specific part numbers (290 monthly searches) that competitors ignore.
- Traffic purity: 45% organic traffic indicates strong SEO for industrial keywords, not vanity brand terms.
- Portfolio play: They leverage Fluidra's scale while maintaining technical brand identity.
- Pragmatic tech: WordPress + AWS is the sweet spot for B2B manufacturing—reliable, scalable, cost-effective.
The Unsexy Billion-Dollar Playbook
CMP proves that in industrial B2B, owning the plumbing—literally—beats owning the spotlight. For investors, this is a model of efficiency: high revenue, low overhead, and unbreakable supply chain lock-in.
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CMP - Pool Products, Spa and Hot Tub Products - CMP
REQUEST INFO /customer-service/ WHERE TO BUY /customer-service/find-a-representative/ SUPPORT /support Pool Products /pool-products?home Spa Products /spa-products?home Resource Center Chemical Reduction Strategies Powerclean Salt Systems Ozone Myths Answered Powerclean Salt Systems How to Check a Cover HELPFUL RESOURCES FROM CMP Salt or AOP? Should you choose one, the other or…both? What’s new with VGBA Get updated on... Read more »
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c-m-p.com uses 12 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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c-m-p.com receives approximately 14.2K monthly visitors and ranks #1,310,946 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:06 on the site.
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