caaquebec.com
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CAA-Québec: The $367M Travel Behemoth You've Never Heard Of
How a legacy club quietly dominates Quebec's mobility market with 644K monthly visits
In a world obsessed with digital disruption, CAA-Québec proves that a 190-year-old brand can still command 644,000 monthly visits by owning the unglamorous, essential moments of life: the flat tire, the broken lock, and the last-minute flight.
"CAA-Québec isn't a travel company—it's a mobility insurance utility that happens to sell vacations."
The Membership Moat
With 1,044 employees and a 2.1-star Trustpilot rating, CAA-Québec reveals a fascinating paradox: they don't need to be loved, they need to be indispensable. Their 823,947 backlinks and 58% organic search dominance show they've become the default answer when Quebecers type 'caa' into Google—a keyword with 148,060 monthly searches. This isn't brand affinity; it's habit formation at scale.
The Traffic Inertia
While 94.1% of traffic comes from 'undefined' (likely Quebec), the real story is in the 36% direct traffic. This isn't accidental—it's the result of decades of physical presence, windshield stickers, and wallet cards creating digital loyalty. The 13,070 monthly searches for 'caa membership' prove they've locked in a recurring revenue model that most startups would kill for.
The tech stack tells a modern story: they're using Tailwind CSS, Bootstrap, and Vite, but the real innovation isn't in their code—it's in their business model. They bundle assistance, insurance, and travel into a single subscription, creating multiple revenue streams from a single member. The 560 monthly searches for 'voyage caa' show they're successfully cross-selling travel to a captive audience.
- They own the 'caa' keyword in Quebec with 7,580 monthly searches for 'caa quebec'
- Their 2.1-star rating suggests they prioritize scale over satisfaction
- They've built a $367M business on the back of roadside assistance—a commodity service
The Unsexy Monopoly
CAA-Québec proves that in a digital world, the most defensible businesses are still the ones that solve real-world problems with physical presence and subscription pricing.
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https://images.contentstack.io/v3/assets/blt4cb7085064c0b32f/blt86fbd09050026992/67374ff734cf2ef5dd98db27/1920x1080_accueil_assistance_hiver.jpg
Meta Tags
Assistance en mobilité, voyage, assurance et maison | CAA-Québec
Découvrez nos services et avantages: assistance routière, assurances auto et habitation, agence de voyages, rabais, conseils, essais routiers, etc.
CAA-Québec: assistance en mobilité, voyage, assurance et maison
Découvrez nos services et avantages: assistance routière, assurances auto et habitation, agence de voyages, rabais, conseils, essais routiers, etc.
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Reviews (3)
Never deal with CAA again
I had a flat, despite being a CAA Plus member, when I was stuck on the road they refused to help me change a flat as it was on my boat trailer I was towing. They said it would only be covered if the boat wasn’t on it… ?!? When going fishing obviously the trailer won’t be empty and What is the reason for such a policy?? My boat and trailer weigh a LOT less than my truck !! Anyways, when it’s time to sign you up they promise you all your vehicles are covered including your trailer, but when you need them it’s ‘’That’s not covered’’ … Also when I called to cancel my membership they told me that as I paid my yearly subscription up front, they refuse to reimburse the remaining months. So all in all a lousy experience. I will Never deal with them again !!
They wont let you cancel
There was no warning or information about an annual commitment, while I choose to pay monthly. I have sold my car, and have ZERO vehicles, I called to cancel my monthly membership and they told me I cannot and have to wait 10 months before I can be allowed to cancel even though I was on the monthly plan. They are a joke and a robbery! I called the customer service line and they were just rude and unhelp! Spare your month and time, do not join this horribly ran company.
Hanging up on me and leaving me…
Hanging up on me and leaving me stranded by the road... And screwing around until my phone battery died. My car is still beside the road. Lucky I wasn't 100km from civilization. I thought I was safe because I have CAA. I think it's time to cancel. It's basically useless.
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About caaquebec.com
Découvrez nos services et avantages: assistance routière, assurances auto et habitation, agence de voyages, rabais, conseils, essais routiers, etc.
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caaquebec.com uses 19 technologies across their website including reCAPTCHA, Amazon Web Services, AWS CloudFront, Didomi, and more.
Security
reCAPTCHA
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
Didomi
Forms
Netlify Forms
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Traffic & Audience
caaquebec.com receives approximately 644.4K monthly visitors and ranks #68,098 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 3:46 on the site.
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