cabadesign.co
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CABA Design: The 46-Person Powerhouse
How a lean team built a $10.6M furniture brand with community-first tech
In a furniture industry dominated by legacy giants, CABA Design Co. is quietly building a next-generation home brand with just 46 employees and $10.6M in revenue. They're not selling furniture—they're selling a modular, sustainable future powered by community and technology.
"CABA proves you don't need massive scale to disrupt furniture—you need ruthless focus on customization and community."
The Community-First Playbook
CABA's 46-person team is executing a classic direct-to-consumer playbook, but with a twist: they're building brands powered by community feedback. Their traffic profile is telling—42% direct and 33% organic suggests a brand that's earned its audience through word-of-mouth and repeat customers, not just paid ads. With 1,643 monthly visits, they're not chasing scale; they're chasing loyalty.
The 10.6M Question
At $10.6M revenue with 46 employees, CABA generates ~$230K per employee—healthy for early-stage DTC but below the $500K+ benchmark for scaled e-commerce. Their Shopify stack and modern tech stack (Tailwind, Cloudflare, PWA) suggest they're optimizing for conversion, not just traffic. The real question: can they scale their modular furniture concept beyond the current niche without compromising their community-driven ethos?
The keyword data reveals their challenge: 'cabadesign' gets only 40 monthly searches, while 'caba' hits 22,370. This suggests brand awareness is fragmented—people know the name 'Caba' but struggle to connect it to 'CABA Design Co.' Their SEO strategy needs to bridge this gap, turning generic 'caba' searches into branded furniture buyers.
- Lean 46-person team executing $10.6M revenue with strong per-employee efficiency
- Community-powered branding: 42% direct traffic indicates strong brand recall
- Tech stack built for scale: Shopify + PWA + modern CSS frameworks
- Modular furniture differentiation in a crowded DTC furniture market
- Clear supply chain leadership with dedicated VP role (Cristian Petrus)
The Quiet Giant in DTC Furniture
CABA Design Co. isn't chasing unicorn valuations—it's building a sustainable, community-powered furniture business that could define the next generation of home brands. Their $10.6M on 46 employees proves lean can be lethal.
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CABA Design Co. | Your Home. Your Way.
Building the next generation of home brands powered by community and technology. We develop sustainable, high quality furniture brands while giving customers unparalleled choice in design through our customization and modularity.
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About cabadesign.co
Building the next generation of home brands powered by community and technology. We develop sustainable, high quality furniture brands while giving customers unparalleled choice in design through our customization and modularity.
Company Overview
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Technology Stack
cabadesign.co uses 13 technologies across their website including hCaptcha, HSTS, Cloudflare, Zendesk, and more.
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Customer Support
Zendesk
E-commerce & Payments
Shopify
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
cabadesign.co receives approximately 1.6K monthly visitors and ranks #8,288,939 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:48 on the site.
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