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CADCA: The 5,000-Coalition Giant
How a non-profit scaled a global movement against drug abuse
In a fragmented public health landscape, CADCA (Community Anti-Drug Coalitions of America) operates as a rare centralized command center. With 186 employees and a $15M revenue engine, they don't just advocate policy—they manufacture grassroots infrastructure at a scale that rivals political campaigns.
"CADCA isn't fighting drug abuse; they're building an operating system for community resilience."
The Network Effect
CADCA’s strength isn't in content—it's in connectivity. With 12,441 monthly visits, their traffic is modest, but their influence is exponential. They represent over 5,000 community coalitions globally, acting as the connective tissue between federal policy and local action. This B2B2C model is their moat: they sell training and resources to the coalitions, which then execute on the ground.
The SEO Playbook
Their organic search strategy is surprisingly tactical. They rank for high-intent, niche queries like 'ohio teen sports gambling treatment' (180 monthly volume) and 'national leadership forum 2026' (130 monthly volume). This isn't vanity traffic; it's coalition leaders and policymakers actively seeking solutions. The 48% organic traffic share suggests a content moat that is hard to replicate without years of domain authority.
The leadership team, led by President Barrye Price, operates with the precision of a corporate C-suite. Roles like 'Chief Strategy Officer/Director, National Coalition Institute' signal a shift from traditional non-profit advocacy to institutionalized strategy. They aren't just running campaigns; they are building an academy.
- Niche Keyword Dominance: They own specific, high-value search terms related to gambling and youth prevention.
- Social Ecosystem: They maintain active presences on TikTok, Instagram, and LinkedIn, targeting different demographics with tailored content.
- Event-Driven Traffic: The 'Midyear' and 'National Leadership Forum' keywords suggest a heavy reliance on event-based revenue and engagement.
The Unseen Giant
CADCA proves that in the health sector, influence isn't measured by website traffic, but by the number of zip codes you can mobilize.
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CADCA
Today, CADCA is the leading drug abuse prevention organization, representing the interests of more than 5,000 community coalitions globally.
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About cadca.org
Today, CADCA is the leading drug abuse prevention organization, representing the interests of more than 5,000 community coalitions globally.
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cadca.org uses 18 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Traffic & Audience
cadca.org receives approximately 12.4K monthly visitors and ranks #1,852,997 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:19 on the site.
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