cadth.ca
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The Canadian Health Data Paradox
CADTH's 3,351 monthly visits hide a $11.8M powerhouse in evidence-based medicine
CADTH is the Canadian Agency for Drugs and Technologies in Health—a $11.8M organization that decides which medicines get funded in Canada. Yet their website receives fewer monthly visits than a mid-tier food blog. This isn't a failure; it's a strategic moat.
"CADTH doesn't need traffic—it needs trust. And in healthcare, trust scales through institutions, not clicks."
The Invisible Decision Engine
CADTH's 116 employees don't create content for the public. They create evidence for policymakers. Their 3,351 monthly visitors aren't patients—they're clinicians, researchers, and pharmaceutical executives who need their specific data. This is a B2B2C model where the end user never visits the site. The real power lies in their key people: Nicole Mittmann (Chief Scientist) and Tarry Ahuja (Director of Post-Market Drug Evaluation) who influence billions in healthcare spending through methodical, evidence-based reviews.
The Traffic Paradox
With 46% direct traffic and only 30% organic search, CADTH operates like a private intelligence agency. Their top keyword 'cadth' gets just 870 monthly searches—tiny for an agency this influential. The real insight? Their second-top keyword is 'prucalopride' with 9,930 monthly searches. This reveals their true function: a reference database where clinicians search for specific drug evidence, not brand discovery. They're the anti-content marketing success story—high revenue, zero viral growth, maximum institutional impact.
The tech stack tells the story: Tailwind CSS, Cloudflare, and Cloudflare Turnstile. No analytics scripts, no conversion funnels, no growth hacking. This is infrastructure built for security and speed, not SEO. The absence of structured data, social profiles, and backlinks isn't an oversight—it's intentional. CADTH doesn't need to be found; they need to be cited. Their influence flows through policy papers, not pageviews.
- Revenue model: Government funding (not ads, not subscriptions)
- Traffic strategy: Institutional referrals (not organic growth)
- Content approach: Technical evidence (not marketing copy)
- Growth metric: Policy adoption (not user acquisition)
The Ultimate Niche Domination
CADTH proves that in regulated industries, authority beats traffic every time. Their 3,351 visits aren't a weakness—they're a filter for the only audience that matters.
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cadth.ca uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
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Cloudflare Turnstile
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Tailwind CSS
Traffic & Audience
cadth.ca receives approximately 3.4K monthly visitors and ranks #5,524,387 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:23 on the site.
The majority of cadth.ca's traffic comes from .
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This page provides publicly available information about cadth.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cadth.ca directly at https://cadth.ca.