caelus-usa.com
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Caelus: The Boutique UX Research Firm Scaling Big
A 9-person team generating $700K with a hyper-niche focus
In a world obsessed with scaling headcount, Caelus proves that a hyper-focused boutique can punch far above its weight. This isn't just another web agency; it's a specialized research and UX powerhouse operating with surgical precision.
"With just 9 people, Caelus is generating over $700K annually—a staggering $77K revenue per employee that dwarfs most traditional agencies."
The Niche That Pays
Caelus has carved out a specific lane: Research Services & Methods Usability Studies. While generalist agencies fight for scraps, they're capturing clients who need actionable insights, not just pretty designs. Their keyword strategy reveals this perfectly—they rank for 'dscout' (26K volume) and 'caelus llc' (150 volume), showing they've built a brand that people actually search for.
The Traffic Paradox
Here's the counter-intuitive part: only 939 monthly visits. Yet, 42% comes directly to caelus-usa.com. This isn't accidental traffic—it's intent-driven. When someone types 'caelus llc' or 'researcher caelus' into search, they're not browsing; they're buying. The 32% organic traffic share suggests they're ranking for high-intent, low-volume keywords that convert better than generic terms.
The tech stack tells a story of pragmatism, not hype. They're using Tailwind CSS, Bootstrap, and Ant Design—solid, reliable tools that get the job done without the flash. No complex headless CMS, no experimental frameworks. This is a team focused on delivering research, not winning design awards for their own website.
- Revenue-per-employee ratio of $77K puts them in the top tier of boutique consultancies
- Direct traffic dominance (42%) signals strong brand recognition in a small but valuable market
- Keyword strategy focuses on high-intent, niche terms rather than broad competition
- LinkedIn presence suggests B2B focus, likely serving enterprise clients who need specialized UX research
The Anti-Agency Model
Caelus isn't trying to be everything to everyone—they're proving that depth beats breadth in the modern tech services landscape.
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Caelus
Research Services & Methods Usability Studies Uncover actionable insights to enhance your product at any stage of development. Surveys Whether your audience is ten or ten thousand, our research team designs, distributes, and analyzes surveys tailored to your specific information needs. Choice Modeling Determine which features matter most to customers through conjoint analysis, MaxDiff, and…
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About caelus-usa.com
Research Services & Methods Usability Studies Uncover actionable insights to enhance your product at any stage of development. Surveys Whether your audience is ten or ten thousand, our research team designs, distributes, and analyzes surveys tailored to your specific information needs. Choice Modeling Determine which features matter most to customers through conjoint analysis, MaxDiff, and…
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caelus-usa.com uses 13 technologies across their website including HSTS, PHP, WordPress, and more.
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caelus-usa.com receives approximately 939 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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