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Cafler: The B2B Auto Service Orchestrator
A $17.7M bet on simplifying fleet management for the modern enterprise
While the automotive world obsesses over EVs and autonomous driving, Cafler is quietly building the operating system for the industry's dirty, unglamorous backend: fleet services. They're not selling cars; they're selling efficiency to the companies that manage thousands of them.
"Cafler isn't a marketplace; it's a control tower. They win by owning the workflow, not just the transaction."
The B2B Focus
Cafler's strategy is clear: ignore the consumer noise. With only 42 employees and $5.1M in revenue, they are hyper-focused on the enterprise layer—TVs, workshops, tires, washes. Their $17.7M funding validates the B2B SaaS play in a fragmented industry, betting that businesses will pay a premium for centralized orchestration over piecemeal solutions.
The Traffic Paradox
The data reveals a fascinating anomaly. Despite a global rank of ~2.9M, their traffic is dominated by direct (40%) and organic (45%) channels. This signals a highly specific, low-volume user base. They aren't chasing mass-market keywords like 'chauffeur' (52k volume); they're capturing high-intent enterprise clients searching specifically for 'cafler' or 'cafler españa ubi'. It's a classic enterprise sales funnel disguised as a website.
The founder, Ricard Guillem, has positioned Cafler as a 'platform' rather than a simple service aggregator. This distinction is critical. By integrating technologies like Tailwind CSS and jQuery with a focus on core functionality over flashy frontend frameworks, they are prioritizing utility. The lack of detailed backlink data suggests they are likely in an early-stage growth phase, relying on direct sales and partnerships rather than aggressive SEO content farms.
- Revenue per employee is ~$121k, indicating a capital-intensive sales model typical of B2B SaaS.
- Trustpilot rating of 4/5 with only 3 reviews suggests they are in the early stages of scaling public reputation.
- The 'undefined' country traffic split (67.5% / 32.5%) likely points to Spain as the primary market with international expansion attempts.
The Unsexy Billion-Dollar Play
Cafler proves that in automotive tech, the backend infrastructure is where the real value lies.
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Cafler - Plataforma líder en servicios de automoción
Simplifica la gestión de flotas y servicios de automoción con Cafler. Plataforma todo en uno para empresas: TV, talleres, neumáticos, lavado y más.
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Reviews (3)
Muy práctico! Repetiré!
Por falta de tiempo, decidí contratar el servicio de ITV y lavado y la verdad es que estoy muy contenta. Me recogieron el coche y, en menos de 3 horas, me lo devolvieron. Muy cómodo y la atención recibida por parte de oficina y del conductor, excelente!!
Es un Chollo! Muy Guay!
Increíble! He pedido de un día para otro una revisión de ITV, el chófer ha sido puntual y me han ofrecido incluso un Lavado antes de devolverlo! Un chollo! Super barato y buen servicio. Volveré a pedir un lavado el mes que entra! Súper contento con el servicio.
Taller y lavado
Solicité un servicio la semana pasada por probar y estoy super contento con el resultado. Me atendieron muy bien y el coche volvió impoluto. Repetiré.
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About cafler.com
Simplifica la gestión de flotas y servicios de automoción con Cafler. Plataforma todo en uno para empresas: TV, talleres, neumáticos, lavado y más.
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cafler.com uses 19 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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cafler.com receives approximately 7.2K monthly visitors and ranks #2,889,698 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:24 on the site.
The majority of cafler.com's traffic comes from undefined, .
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This page provides publicly available information about cafler.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cafler.com directly at https://cafler.com.