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Cambria: The $711M Quartz Titan
How a family-owned American manufacturer built a digital empire on stone
While most countertop companies sell slabs, Cambria sells a legacy. This family-owned American manufacturer generates $711M annually by transforming quartz into architectural statements, proving that heavy industry can thrive in the digital age.
"They don't sell countertops—they sell the permanence of stone. That's a $711M positioning strategy."
The Unsexy Advantage
Cambria operates in the 'heavy_industry_and_engineering' sector with a digital footprint that would make SaaS companies jealous. Their 161K monthly visits aren't driven by viral content but by strategic SEO for high-intent keywords like 'cambria quartz' (1,890 monthly searches) and 'cambria huntley quartz' (550 monthly searches). They've turned a commoditized material into a branded experience.
Digital-First Industrial Play
With 52% organic traffic and 41% direct traffic, Cambria has mastered the art of brand recall. Their tech stack—jQuery, Tailwind CSS, Bootstrap—might seem basic, but it's optimized for speed and conversion. They're not chasing shiny objects; they're building a fortress of utility. The 2.2% traffic from the UK and 1.0% from Canada shows calculated international expansion without diluting their American-made core.
The leadership team is lean and decisive: Marty Davis as CEO/President, Jim Ward as COO, and Arik Tendler as Chief Sales Officer. This isn't a bloated corporate structure—it's a focused operation. Their social presence across YouTube, Facebook, LinkedIn, and Instagram isn't about virality; it's about visual proof of their craftsmanship. The 3.2/5 Trustpilot rating with only 2 reviews suggests they're not actively mining customer feedback, which could be a vulnerability or a sign of confidence in their product-market fit.
- Family-owned but operates like a tech company: 161K monthly visits with 52% organic search
- Keyword dominance: Owns 'cambria' (30,880 monthly volume) and owns the conversation around quartz
- Strategic scarcity: Only 2 Trustpilot reviews indicate they're not desperate for social proof
- Global ambition: 11% of traffic from outside the US without aggressive localization
The Stone Age Startup
Cambria proves that in heavy industry, digital maturity beats innovation. They're not disrupting quartz—they're owning the entire category through disciplined execution and strategic SEO dominance.
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Cambria® Quartz Surfaces
Family-owned and American-made, Cambria quartz countertops and surfaces combine innovative design and durability for a lifetime of beauty.
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Cambria - Quality Quartz Surfaces
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Reviews (1)
Cambria counters update JUNE 2025
Cambria counters update 6/12/2025 Called cambria today before installers got here to see what cambria’s stellar warranty covers……are you sitting down….you will not be disappointed…..IT COVERS CHALKY WHITE SPOTS!!!!!! 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂 That is what they note as manufacturer defeats. Thats it. Call them and ask them yourself. Boggles the mind. $14000 for counters with a warranty that covers chalky white spots (they are so embarrassed by this they can’t note that on their website?) Customer has to call and demand to know what their stellar warranty covers, so basically THERE IS NO WARRANTY. So misleading bc they say they have an outstanding warranty. Hahaha! Rex Nelson (the big wig that came to my house in April to watch the guys fix the chips in my counters) and his team at cambria would like to thank all of you (and myself) for the money you have personally put into their pockets. Rex and his buddies would not do a damn thing to rectify my issues with the counters. (Again 8-10 chips, then after being “fixed” there were 8-10 nice little shiny spots on my counters. Totally visible every single day. A nasty reminder of how much these damn things cost! $14,000 for shiny spots. No where in ANY of the cambria documentation, or website does it say anything about the customer could be getting a countertop with chips in it and that is normal!!!!! ITS NOT OKAY!!!!! It took 2 standup companies to make things right. Doug Beyersdoerfer, owner of Stone Statements, (on Fields Ertle Rd, Cincinnati, Oh) and Dave & Matt at Select Kitchens and Design (Fields Ertle and Montgomery Rd, Cincinnati, Oh) ATE THE COST!!!!! Cambria surely did NOT bring anything to the table they just looked away. Doug and his team were out June 12, 2025 to uninstall two slabs (that had the chips, now shiny spots), sink and cooktop, then reinstalled the 2 slabs, sink and cooktop. They did a fantastic job. Doug’s team were amazing. All around great people to work with and to top it off Doug bought a second sink (the exact one I had) just in case mine got damaged in the uninstall phase!!! Who does that!!??? (talking about going above and beyond). I didn’t ask him to do that. Doug, thank you for thinking ahead and going the extra mile! Hey cambria - That is what customer service is all about! Clearly REX NELSON and the cambria family could learn a thing or two from Doug! To this day I have NOT received an apology from anyone at cambria. Your business is afloat because people buy your product, treat them like shit and they will go elsewhere! Guess where I am going for counters for our next remodel…. Stone Statements. Guess what counters I will NEVER be buying again…….cambria!!!. Why should I, their warranty SUCKs. It only covers chalky white spots and it’s transferable! Congratulation to wh ever buys our house when we sell it in two years. You get a NOTHING WARRANTY, COURTESY OF CAMBRIA. YA GOTTA LOVE THAT!!!! Piss off cambria!
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About cambriausa.com
Family-owned and American-made, Cambria quartz countertops and surfaces combine innovative design and durability for a lifetime of beauty.
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cambriausa.com uses 24 technologies across their website including Google Fonts, Algolia, HSTS, and more.
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Traffic & Audience
cambriausa.com receives approximately 161.2K monthly visitors and ranks #219,872 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:24 on the site.
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