capic.co.za
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The 72-Person Powerhouse in South African Infrastructure
How a niche consultancy built a $18.8M business without flashy tech or viral traffic
In a world obsessed with scale and viral growth, CAPIC.co.za is a quiet giant. They don't chase clicks; they chase complex infrastructure contracts worth millions. With just 72 employees, they've carved out a dominant position in South Africa's construction and engineering sector.
"They're not building a startup; they're building infrastructure. Revenue per employee is over $260K—a testament to high-value, low-volume consulting."
The Specialist Advantage
CAPIC operates in the 'boring' middle of the construction value chain: strategic planning, finance, claims, and dispute resolution. This isn't sexy SaaS—it's the unglamorous, high-margin work that keeps massive projects on track. While competitors chase generalist positioning, CAPIC owns the specialist lane.
The Traffic Paradox
With only 1,757 monthly visits, their digital footprint seems tiny. But 72% comes from organic search—people specifically looking for their niche services. The top keyword 'capic' (750 volume) suggests strong brand recall, while 'reipppp' (330 volume) reveals their deep involvement in Renewable Energy Independent Power Producer Procurement Program (REIPPPP) projects.
Their tech stack tells a story of practicality over flash. jQuery, Bootstrap, and Tailwind CSS power a functional site that prioritizes information over animation. Google Analytics and Hotjar track the few visitors who matter, while the LinkedIn Insight Tag suggests B2B relationship building is their real growth engine.
- Key personnel include Frikkie Calitz (Associate Director) and senior consultants across advisory and management
- Traffic is 100% South African—hyper-local dominance
- No VC funding, no burn rate—purely profit-driven growth
The Lesson in Focus
CAPIC proves you don't need scale to build a valuable business—just own your niche, deliver expertise, and let the right clients find you.
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HOME - CAPIC
CAPIC is a specialist consultancy offering strategic planning, development, finance, management, claims & dispute resolution in the infrastructure development, construction & engineering industries.
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About capic.co.za
CAPIC is a specialist consultancy offering strategic planning, development, finance, management, claims & dispute resolution in the infrastructure development, construction & engineering industries.
Company Overview
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Technology Stack
capic.co.za uses 16 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
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Complianz
Advertising
LinkedIn Insight Tag
E-commerce & Payments
WooCommerce
Traffic & Audience
capic.co.za receives approximately 1.8K monthly visitors and ranks #7,930,917 globally. The website has a bounce rate of 22% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:07 on the site.
The majority of capic.co.za's traffic comes from .
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This page provides publicly available information about capic.co.za. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit capic.co.za directly at https://capic.co.za.