In a world obsessed with SaaS valuations, Caplugs quietly commands $35M in revenue selling plastic caps and plugs. They've built an industrial empire on the most mundane products imaginable, proving that boring businesses can be wildly profitable when executed with ruthless efficiency.

"Caplugs doesn't sell products—they sell industrial peace of mind, one plastic plug at a time."

Their tech stack tells the story: Tailwind CSS, Bootstrap, and Google Analytics—practical tools for a practical business. No fancy headless CMS, no AI chatbots. They even use Clarity (Microsoft's heatmap tool) to optimize conversions for a product that costs pennies. This is where venture capital would scream 'efficiency'—but Caplugs is profitable, which is the only metric that matters in heavy industry.

• 546 employees generating $35M revenue = $64K per employee (highly efficient)
• 47% direct traffic shows insane customer retention
• Dominates obscure industrial keywords with 400+ monthly searches
• Sells across 5 social platforms but focuses on LinkedIn for B2B
• 70-year history digitized into a modern e-commerce experience