caprelo.com
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Caprelo: The Invisible Infrastructure of Global Mobility
A $42M relocation platform quietly powering the future of work
While everyone debates remote work, Caprelo solves the harder problem: the complex, high-stakes logistics of moving people across borders. This isn't just another HR tech tool—it's the operational backbone for companies relocating talent globally.
"The most telling metric isn't their traffic—it's what people are searching for: 'What do companies normally offer for relocation?' Caprelo owns the problem, not just the solution."
The High-Intent Traffic Trap
With only 14K monthly visits, Caprelo isn't playing the volume game. Their top keywords reveal a goldmine: 190 searches/month for 'what do companies normally offer for relocation' and 130 for 'average net salary by country.' These aren't tire-kickers—these are HR leaders and CFOs doing real financial modeling. The 64% direct traffic proves they're not chasing eyeballs; they're the default destination for existing clients.
The Finance Industry Trojan Horse
Caprelo sits in the 'finance' industry bucket, which is their secret weapon. Relocation isn't an HR expense—it's a capital allocation decision. By positioning as a financial services partner rather than a moving coordinator, they capture the budget conversation at the C-suite level. Their 190 employees generate $42M revenue ($221K/employee), a productivity ratio that beats most SaaS companies.
The leadership team structure is telling: two CEOs (Mickey Williams & Barry Morris) plus three VPs. This isn't a startup—it's a deliberate, dual-CEO model suggesting either a strategic merger or a very specific division of labor between sales/operations. The absence of a CTO in the key people list speaks volumes about their focus: this is a service-first company, not a tech-first one.
- Technology stack is 'good enough' (jQuery, Bootstrap, Tailwind) not bleeding edge—they invest in people, not tech polish
- Top traffic countries are 'undefined'—likely a data gap, but suggests they're not optimizing for any single region
- Zero Trustpilot reviews despite 14K visits indicates B2B focus (no consumer reviews needed)
- PWA detection suggests mobile-first field operations for relocating employees
Caprelo wins by being boringly reliable
They don't need to rank #1 on Google—they just need to be the name that comes up when a CFO asks 'How much should we budget for relocating this VP?'
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Global Mobility & Relocation services | CapRelo
Relocate your employees with our global relocation management services. Discover our innovative workforce mobility technology.
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About caprelo.com
Relocate your employees with our global relocation management services. Discover our innovative workforce mobility technology.
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caprelo.com uses 15 technologies across their website including Google Fonts, HSTS, PHP, and more.
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caprelo.com receives approximately 14.0K monthly visitors and ranks #1,327,660 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 3:27 on the site.
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This page provides publicly available information about caprelo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit caprelo.com directly at https://caprelo.com.