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carbon60global.com
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carbon60global.com

20 technologies
VerifiedGrowingVisit7.2K/mo$46M30720 Tech25 Leads
Deep Dive

Carbon60: The Aviation Specialist Hidden in Plain Sight

How a niche engineering recruiter dominates a $46M vertical despite low web visibility

While most job boards fight for generic traffic, Carbon60 quietly owns a critical niche: aviation engineering talent. With a $46M revenue engine and 307 employees, they're not chasing keywords—they're filling specialized roles that keep planes flying.

$46M
annual revenue
307
employees
7,209
monthly visits
42%
organic search traffic

"They rank #2M globally but command high-value aviation contracts—proving that domain authority matters more than volume in specialized recruiting."

The Aviation Talent Gatekeeper

Carbon60 isn't a generalist recruiter. Their Virgin Atlantic graduate programme partnership reveals their true position: they're the gatekeeper to aircraft engineering careers. With 307 employees, they're lean enough to stay agile but large enough to handle enterprise contracts. Their traffic numbers seem modest until you realize their average placement value in aviation engineering likely exceeds $100K—making 7,200 monthly visitors more valuable than 70,000 on a generic job board.

The Traffic Paradox

Here's the counterintuitive data: 43% of traffic is direct, 42% is organic. Yet their top keyword is 'carbon60' (500 monthly searches)—not 'aviation jobs' or 'engineering roles.' This signals a powerful brand moat: candidates and employers seek them out by name. They rank for 'british airways careers' (6,450 monthly searches) but don't chase every aviation keyword. They're playing a different game—relationship-driven recruitment over SEO arbitrage.

Their tech stack tells the story of a modern recruiter who knows design matters. They use Tailwind CSS, Bootstrap, and Ant Design—tools that suggest they're building candidate experiences, not just posting listings. The presence of Swiper and Lazy Loading shows they care about mobile experience for engineers checking jobs on the go. Yet their backlink profile is N/A, suggesting they're not investing heavily in content marketing. Instead, they're investing in partnerships and direct relationships.

  • Dominates aviation engineering recruitment with Virgin Atlantic partnership
  • 43% direct traffic shows strong brand recall in a fragmented market
  • Lean 307-person team generating $46M revenue (~$150K per employee)
  • Avoids SEO warfare by ranking for branded terms and strategic partnerships
Chasing mass-market job board traffic
Owning aviation engineering vertical
Broad keyword strategy
Brand-driven recruitment
Heavy content marketing spend
Direct relationship focus
Low-value placements
High-value enterprise contracts

The Niche is the Strategy

Carbon60 proves that in B2B recruitment, being the specialist beats being the generalist—every time.

What tech stack does Carbon60global use?

45 detected
Privacy & Consent1
Marketing Automation1
Reviews1
E-commerce & Payments1
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics25
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
M
Microsoft Clarity
H
HubSpot
H
HubSpot
G
Google Tag Manager
M
Microsoft Clarity
G
Google Static
G
Google Analytics
G
Google DoubleClick
T
Tracking Pixel
A
Analytics Service
L
LinkedIn Insight Tag
L
LinkedIn
B
Bing

How much traffic does Carbon60global get?

Traffic & Engagement

7.2K
Monthly Visits
4.6
Pages/Visit
4:14
Avg. Duration
25%
Bounce Rate
Monthly Traffic Trend-3%
7.4K
Oct 2025
Oct
4.4K
Nov 2025
Nov
7.2K
Dec 2025
Dec

Traffic Sources

Search
42%
Direct
43%
Social
5%
Referrals
10%
Email
0%
Paid
1%

Where is Carbon60global's audience located?

🌍69.7%
🌍16.6%
🌍13.6%

What keywords does Carbon60global rank for?

5 keywords
1carbon60500 vol$1.09
2british airways careers6.5K vol$0.54
3strategic interview questions to ask candidates1.6K vol$0.49
4ba careers1.3K vol$0.59
5ai disadvantages1.1K vol$0.13

How is Carbon60global's SEO?

Open Graph Image

OG Image preview
og:image

https://www.carbon60global.com/site-assets/images/og-image.jpg

Meta Tags

title50 chars

Find the Best Engineering Jobs Today with Carbon60

description131 chars

Join the Virgin Atlantic aeronautical graduate programme with Carbon60 and start a career in aircraft engineering and aviation MRO.

languageEN

H1 Tags

h1Discover Top Engineering Jobs with Carbon60

Who works at Carbon60global?

Loading leads...

What do customers think of Carbon60global?

Carbon60global

Carbon60global

0.0
0 reviews
✓ Claimed

Categories

Recruitment Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/10/2023

Contact Information

Address:
Arena Building, 25 Barnes Wallis Road
Fareham, GB

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Carbon60global

What is Carbon60global's Revenue?
Carbon60global generates approximately $46M in annual revenue. With 307 employees, that's $150,000 per employee.
What does Carbon60global do?
Join the Virgin Atlantic aeronautical graduate programme with Carbon60 and start a career in aircraft engineering and aviation MRO.
How fast is Carbon60global growing?
Carbon60global employee count has changed by 68% year over year.
What technologies does Carbon60global use?
Carbon60global uses 20 technologies across their website including Fonts, CMS, Privacy & Consent. Key technologies include Google Fonts, WordPress, OneTrust.
Who are Carbon60global's competitors?
Carbon60global's main competitors include Foundation Recruitment, Frazer John Recruitment, MERJE, FourthLine, Strategic People. These companies operate in similar markets and compete for the same customer base.
What do customers think of Carbon60global?
Carbon60global has a Trustpilot score of 0.0 out of 5 (0 stars).

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What are Carbon60global's key pages?

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About carbon60global.com

Join the Virgin Atlantic aeronautical graduate programme with Carbon60 and start a career in aircraft engineering and aviation MRO.

Company Overview

carbon60global.com
Website
jobs_and_career
Industry
#2,128,906
Global Rank
7.2K
Monthly Visitors
20
Technologies
25+
Employees

carbon60global.com Key Pages

Technology Stack

carbon60global.com uses 20 technologies across their website including Google Fonts, WordPress, OneTrust, and more.

Fonts

Google Fonts

CMS

WordPress

Privacy & Consent

OneTrust

Marketing Automation

HubSpot

Advertising

LinkedIn Insight Tag, Facebook Pixel

Reviews

Feefo

Traffic & Audience

7.2K
Monthly Visits
25%
Bounce Rate
4.6
Pages/Visit
4:14
Avg. Duration

carbon60global.com receives approximately 7.2K monthly visitors and ranks #2,128,906 globally. The website has a bounce rate of 25% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 4:14 on the site.

The majority of carbon60global.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is carbon60global.com?
Join the Virgin Atlantic aeronautical graduate programme with Carbon60 and start a career in aircraft engineering and aviation MRO.
What technologies does carbon60global.com use?
carbon60global.com uses 20 technologies including Google Fonts, WordPress, and 14 more. View the full tech stack analysis above.
How do I contact carbon60global.com?
You can contact carbon60global.com via email at [email protected] or through their contact page.
What are carbon60global.com's social media accounts?
carbon60global.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is carbon60global.com hiring?
Check carbon60global.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is carbon60global.com?
carbon60global.com receives approximately 7.2K monthly visitors and ranks #2,128,906 globally. Traffic is growing by 62.4% month-over-month.

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This page provides publicly available information about carbon60global.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit carbon60global.com directly at https://carbon60global.com.