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Carbon60: The Aviation Specialist Hidden in Plain Sight
How a niche engineering recruiter dominates a $46M vertical despite low web visibility
While most job boards fight for generic traffic, Carbon60 quietly owns a critical niche: aviation engineering talent. With a $46M revenue engine and 307 employees, they're not chasing keywords—they're filling specialized roles that keep planes flying.
"They rank #2M globally but command high-value aviation contracts—proving that domain authority matters more than volume in specialized recruiting."
The Aviation Talent Gatekeeper
Carbon60 isn't a generalist recruiter. Their Virgin Atlantic graduate programme partnership reveals their true position: they're the gatekeeper to aircraft engineering careers. With 307 employees, they're lean enough to stay agile but large enough to handle enterprise contracts. Their traffic numbers seem modest until you realize their average placement value in aviation engineering likely exceeds $100K—making 7,200 monthly visitors more valuable than 70,000 on a generic job board.
The Traffic Paradox
Here's the counterintuitive data: 43% of traffic is direct, 42% is organic. Yet their top keyword is 'carbon60' (500 monthly searches)—not 'aviation jobs' or 'engineering roles.' This signals a powerful brand moat: candidates and employers seek them out by name. They rank for 'british airways careers' (6,450 monthly searches) but don't chase every aviation keyword. They're playing a different game—relationship-driven recruitment over SEO arbitrage.
Their tech stack tells the story of a modern recruiter who knows design matters. They use Tailwind CSS, Bootstrap, and Ant Design—tools that suggest they're building candidate experiences, not just posting listings. The presence of Swiper and Lazy Loading shows they care about mobile experience for engineers checking jobs on the go. Yet their backlink profile is N/A, suggesting they're not investing heavily in content marketing. Instead, they're investing in partnerships and direct relationships.
- Dominates aviation engineering recruitment with Virgin Atlantic partnership
- 43% direct traffic shows strong brand recall in a fragmented market
- Lean 307-person team generating $46M revenue (~$150K per employee)
- Avoids SEO warfare by ranking for branded terms and strategic partnerships
The Niche is the Strategy
Carbon60 proves that in B2B recruitment, being the specialist beats being the generalist—every time.
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Find the Best Engineering Jobs Today with Carbon60
Join the Virgin Atlantic aeronautical graduate programme with Carbon60 and start a career in aircraft engineering and aviation MRO.
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Join the Virgin Atlantic aeronautical graduate programme with Carbon60 and start a career in aircraft engineering and aviation MRO.
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carbon60global.com uses 20 technologies across their website including Google Fonts, WordPress, OneTrust, and more.
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carbon60global.com receives approximately 7.2K monthly visitors and ranks #2,128,906 globally. The website has a bounce rate of 25% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 4:14 on the site.
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