carby.pt
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Carby: Portugal's Car Giant Hiding in Plain Sight
A 145-employee, $45M revenue powerhouse with a surprising 2.8/5 Trustpilot rating
Carby isn't just another car dealership website—it's a multi-brand automotive empire that dominates Portugal with 23 official franchises. Yet despite generating $45.7M in revenue, it faces a critical trust gap that threatens its digital future.
"Carby's real product isn't cars—it's regional dominance masked as a website."
The Physical-Digital Paradox
Carby operates as a traditional brick-and-mortar giant with a digital afterthought. Their 92.5% traffic comes from undefined regions—likely Portugal—revealing a hyper-local focus that ignores global automotive trends. The 23 brand partnerships (Renault, Dacia, Audi) create a fortress of physical locations, but their online presence is surprisingly fragile. The site uses 19 technologies including jQuery and Bootstrap—archaic choices for a company of this scale.
The SEO Paradox
Carby ranks for massive keywords like 'Renault' (561K monthly searches) and 'Audi' (965K searches), yet their brand term 'carby' only gets 2,560 monthly searches. This reveals a fundamental identity crisis: they're known as a dealer, not as Carby. The 68% organic traffic suggests strong SEO for brand partnerships, but it's borrowed equity from Renault and Audi, not built brand value for Carby itself.
The Trustpilot rating tells the real story: 2.8/5 from 12 reviews is a red flag for a $45M revenue company. In the automotive industry, where trust is currency, this rating suggests operational friction between their physical service and digital expectations. Their tech stack—jQuery, Bootstrap, Vite, PWA—shows they're trying to modernize, but the 19 technologies indicate a patchwork approach rather than a cohesive digital strategy.
- Multi-brand dominance without brand recognition
- Physical infrastructure creating digital dependency
- High traffic volume with low conversion visibility
- Modern tech stack layered on legacy architecture
The Untapped Digital Opportunity
Carby's physical dominance could translate to digital leadership—if they solve the trust gap first.
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Carros Novos, Usados e Serviços de Oficina - Carby
A Carby é representante oficial de 23 marcas do setor automóvel. Com uma sólida presença de Norte a Sul do país, a Carby está sempre consigo.
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Reviews (6)
Excellent service/Excelente serviço
Excelente serviço. O carro foi para o seu serviço anual e voltou em tempo útil. O preço foi o mesmo de outros centros de serviço, mas também limparam o carro por dentro e por fora e poliram os riscos deixados pelas garras do meu cão no para-choques traseiro. Foi também disponibilizado um carro de aluguer a baixo custo. Great service. Car went in for it's annual service and came back in a timely manner. Price was the same at other service centers, but they also cleaned the car inside out and polished out the scratches left by my dogs claws on the rear bumper. A loaner car was also provided at low cost.
Happy with the support received by…
Happy with the support received by Alfredo in Loures. Knowledgeable and reading. Helped me clarify questions and ensure I can qualify for my car financing.
Hard to do business with a part exchange.
Hard to believe anyone can part exchange a car with the Carby group. Pricing of our Peugeot 5008 5k to 9k below the other dealer networks we visited. Hence we will not be purchasing from Carby. Nice salesman but led by other departments pulling the strings and the Carby monopoly. Hard job for them to do and embarrassing I think. Salespeople from Smaller dealers seem to have much more say in the process.
Appalling slow service, never any service staff
Faro Volkswagen - having owned my car for 5 years, I cannot imagine how long I wait each time I service it - it is incredible how few staff are ever in service, with sales people sits sitting around doing nothing 🤬 June 2025 here I am again, waiting waiting waiting - my wife needs a new car and not a VW - car great, dealer is appalling 😭😭😭😭😭😭😭😭😭😭😭😭😭 ….. back again waiting 🤣 once I get I am heading straight to Kia, I will at least have a better car and hopefully better service - let’s be honest, impossible to get worse 😳
I do not appreciate your illegal spam
I do not appreciate your illegal spam. It is an excellent way to ensure I will never buy from you.
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About carby.pt
A Carby é representante oficial de 23 marcas do setor automóvel. Com uma sólida presença de Norte a Sul do país, a Carby está sempre consigo.
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carby.pt uses 19 technologies across their website including Font Awesome, PHP, jsDelivr, and more.
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PHP
CDN
jsDelivr
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CookieYes
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DoubleClick Floodlight, Microsoft Ads, Facebook Pixel
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Traffic & Audience
carby.pt receives approximately 35.5K monthly visitors and ranks #722,625 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:07 on the site.
The majority of carby.pt's traffic comes from undefined, undefined, .
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