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Card91: The B2B Payments Engine You Don't Know
Quietly powering the infrastructure behind India's fintech explosion.
While consumers swipe cards and tap UPI, a silent infrastructure war is being won by companies like Card91. This isn't a consumer app; it's the plumbing that allows fintechs to issue cards and process payments at scale, and their trajectory suggests they are carving out a massive, defensible niche.
"Card91 isn't selling software; they are selling the license to print money for fintechs."
The Invisible Monopoly
With 12,924 monthly visits, their traffic numbers might seem modest compared to consumer giants. However, look closer: 38% direct traffic indicates high brand recall and a B2B client base that returns repeatedly. They aren't playing the SEO game; they are winning the retention game. In the B2B payments space, a sticky client is worth more than 100,000 anonymous clicks.
The Founder Playbook
The leadership team—Ajay Pandey (CEO), Vineet Saxena, and Navneet Kumar—reads like a blueprint for deep fintech execution. They aren't celebrity founders; they are operator-founders. With a lean team of 100 generating $21M in revenue, the productivity per employee is approximately $210k. This is a highly efficient, product-led growth machine, likely favored by venture studios and institutional investors looking for solid unit economics over vanity metrics.
The tech stack reveals a modern, scalable approach. Utilizing Tailwind CSS, Ant Design, and GSAP suggests a focus on rapid UI iteration and performance—critical for dashboard-heavy financial products. Unlike legacy banks stuck on Java monoliths, Card91 appears to be building on a stack that allows for agility, essential when serving fast-moving fintech clients who need to deploy features yesterday.
- High-Value B2B Retention: 38% direct traffic signals a captive enterprise audience.
- Elite Unit Economics: ~$210k revenue per employee indicates extreme operational efficiency.
- Niche Dominance: Ranking for 'digilocker kyc' and payment-specific terms shows deep integration into the Indian fintech stack.
The B2B Sleeper Hit
Card91 is the infrastructure bet for investors who prefer boring, reliable revenue over hype cycles.
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CARD91 | Powering Payments Ecosystem for Fintechs & Banks
Transforming Payments Infrastructure Simplify and modernise your payments infrastructure with seamless, secure, regulated and scalable solutions, so that you can focus on growth while we handle the complexities of the payments ecosystem. Book A Demo Honoured to be recognised among LinkedIn’s Top Startups of 2025 — a proud moment for CARD91 and our growing fintech […]
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About card91.io
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Technology Stack
card91.io uses 20 technologies across their website including Leaflet, Font Awesome, PHP, and more.
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Leaflet
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PHP
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cdnjs, unpkg, jsDelivr
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Traffic & Audience
card91.io receives approximately 12.9K monthly visitors and ranks #1,945,050 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:24 on the site.
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