cardboardit.com
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CardBoard: The Uncomplicated Story Mapping Tool
A lean, agile-focused tool carving a niche in a crowded market
In a world of bloated project management suites, CardBoard strips story mapping back to basics. It’s not trying to be everything—it’s just trying to be the best digital wall for user stories.
"CardBoard proves that in the agile tooling space, 'uncomplicated' isn't a bug—it's a feature."
The Lean, Agile-Focused Audience
CardBoard isn't chasing enterprise whales. With a lean team of 4 and $300k in revenue, they are servicing a specific niche: agile teams who have outgrown sticky notes but refuse to drown in Jira's complexity. The 45% direct traffic share indicates a loyal, returning user base that values utility over discovery.
The SEO Paradox
Despite ranking for high-volume keywords like 'cardboard' (59k monthly searches), their organic traffic sits at a modest 33%. This reveals a massive opportunity—and a challenge. They are competing for attention against a generic material, not just agile software. Yet, they capture specific long-tail intent like 'do user stories go onto the product backlog,' proving they attract serious practitioners, not just browsers.
The tech stack tells a story of pragmatism. They leverage WordPress for content management and Tailwind CSS for rapid UI development, hosted on Cloudflare. It’s a modern, cost-effective stack that allows a small team to iterate quickly without heavy engineering overhead.
- Niche Focus: Exclusively targets agile story mapping, avoiding feature creep.
- Lean Operations: 4 employees generating $75k revenue per employee—a highly efficient ratio.
- Direct Traffic Dominance: A 45% direct traffic rate suggests strong brand recall and sticky utility.
- Integration-First: Built to connect with existing project trackers, not replace them.
The 'Uncomplicated' Advantage
In a market dominated by giants, CardBoard wins by doing one thing well and staying out of the way.
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CardBoard User Story Mapping Tool
CardBoard is an uncomplicated user story mapping tool for agile teams. Build digital story maps & integrate with your project tracker.
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About cardboardit.com
CardBoard is an uncomplicated user story mapping tool for agile teams. Build digital story maps & integrate with your project tracker.
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cardboardit.com uses 12 technologies across their website including Font Awesome, Google Fonts, PHP, Contentful, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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Contentful, WordPress
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Cloudflare
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Traffic & Audience
cardboardit.com receives approximately 5.6K monthly visitors and ranks #3,207,495 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:21 on the site.
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