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CardFree: The Invisible Restaurant Tech
How 43 people built a $5M empire powering brands you've never heard of
CardFree doesn't sell to consumers—it sells the infrastructure behind your digital lunch order. With 38k monthly visits and 72% direct traffic, this isn't a brand play; it's a B2B infrastructure play hiding in plain sight.
"CardFree wins by being invisible. Their customers' customers never know they exist."
The Hidden Traffic Engine
Here's the tell: 72% direct traffic on a 43-person company. That's not SEO magic—it's brand recognition. When Monty's, Honey Dew Donuts, and Brooklyn Dumpling Shop customers open their apps, they're using CardFree's infrastructure. The traffic doesn't come from searches for 'CardFree'—it comes from branded searches for their clients' restaurants. This is the mark of true infrastructure: invisible to end-users, essential to operators.
The No-Hardware Moat
While competitors push expensive hardware refreshes, CardFree's 'no new hardware required' pitch is surgical. They're not selling a system—they're selling a migration path. For legacy restaurants with aging POS systems, this is the difference between a 6-month rollout and a 2-week activation. Their 21-technology stack (jQuery, Bootstrap, Tailwind) isn't cutting-edge, but it's battle-tested across fragmented restaurant tech environments.
The keyword data reveals their playbook: 'Monty's' (1,370 monthly searches) and 'Honey Dew Donuts' (1,330) outperform their own brand name 7:1. This isn't accidental—it's evidence of white-label success. CardFree is the engine behind the brand, not the brand itself.
- 43-person team generating $5M revenue = $116K/employee (efficient)
- Top 1M global rank with zero backlink data suggests private network dominance
- Twitter/YouTube/LinkedIn presence signals B2B marketing, not DTC
- Head of IT Security (Darrell Burton) indicates enterprise compliance focus
The Infrastructure Playbook
CardFree proves that in hospitality tech, being the invisible backbone beats being the flashy frontend. 43 people, $5M revenue, and 72% direct traffic say they're doing something right.
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CardFree - CardFree
CardFree provides a comprehensive suite of omni-channel mobile order and pay solutions for the hospitality industry, no new hardware required.
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About cardfree.com
CardFree provides a comprehensive suite of omni-channel mobile order and pay solutions for the hospitality industry, no new hardware required.
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cardfree.com uses 21 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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WordPress
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cardfree.com receives approximately 38.6K monthly visitors and ranks #824,137 globally. The website has a bounce rate of 73% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:20 on the site.
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