In an industry dominated by venture-backed tech startups, CareLink operates with a different playbook: serving 111 employees and $7.5M in revenue to help aging adults live independently in central Arkansas. This isn't a Silicon Valley story—it's a blueprint for sustainable community impact.

"CareLink proves you don't need a Silicon Valley valuation to solve aging-in-place—you need community trust and execution."

The leadership team brings deep operational experience: COO Joy Scates oversees execution, Randi Metcalf drives development, and Karen Schneider directs home care operations. This isn't a founder-led startup—it's a mature organization with professional management, scaling through community partnerships rather than user acquisition costs.

• Regional focus over national expansion creates deep community ties
• Multi-service model increases customer lifetime value and retention
• Non-profit status enables grant funding and volunteer networks unavailable to for-profits
• Low-tech approach reduces overhead while maintaining service quality