careerbuilder.com
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CareerBuilder: The Sleeping Giant of Job Boards
Why a legacy player with 61% direct traffic is quietly dominating despite a 1.2-star rating
While Indeed and LinkedIn dominate headlines, CareerBuilder quietly commands 1.2M monthly visits with 61% direct traffic—proving that in job search, brand memory beats algorithmic discovery. But beneath the surface lies a paradox: a platform users actively avoid yet can't escape.
"CareerBuilder isn't a job board—it's a habit. With 61% direct traffic, users aren't searching for jobs; they're searching for CareerBuilder."
The Paradox of User Loyalty
CareerBuilder's Trustpilot rating of 1.2/5 from 20,762 reviews reveals a brutal truth: users hate the experience but keep coming back. The 61% direct traffic suggests careerbuilder.com is the default destination for millions who've built muscle memory around the brand. This isn't engagement—it's entrapment. For founders, this is a masterclass in brand ubiquity trumping user satisfaction.
The Legacy Infrastructure Play
With 2,914 employees and $591.5M in revenue, CareerBuilder operates at $203K revenue per employee—solid for a legacy job board. But the 24% organic search traffic reveals a critical vulnerability: they're not winning on discovery. The 39M backlinks suggest a decade of SEO dominance that's now decaying. For investors, this is a company living off accumulated brand equity while the search moat evaporates.
The keyword strategy tells the story: 'careerbuilder' (25K monthly searches) outranks 'career builder jobs' (1.2K) by 20x. Users aren't searching for what CareerBuilder offers—they're searching for CareerBuilder itself. This is the ultimate brand moat: when your company name becomes a verb for job searching, you've won the memory game. But memory fades, and with a 1.2-star rating, the brand is burning faster than it's building.
- Direct traffic supremacy: 61% of users bypass search engines entirely
- Brand name dominance: 'careerbuilder' searches 3x more than 'career builder jobs'
- Backlink fortress: 39M links create an SEO moat that's slowly eroding
- Revenue efficiency: $591M on 2,914 employees suggests mature operational scale
CareerBuilder is a zombie giant
It's not dead—it's just not alive. For founders, this is the cautionary tale of brand equity without product innovation. For investors, it's a cash cow on life support. For product people, it's a reminder that users will tolerate terrible experiences if the alternative requires changing habits. The real question isn't how CareerBuilder survives, but how long its 61% direct traffic moat lasts before users finally migrate to better alternatives.
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5 keywordsHow is Careerbuilder's SEO?
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Monster UK and MyPerfectCV maker - Create your online CV
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Reviews (20)
Actually
Actually, I didn`t use their services directly, but I follow their blog and it seems to be a very useful service, not just for human resources specialists, but even job seekers and career builders:)
😂 You’re asking me about food pics
😂 You’re asking me about food pics? I don’t really "experience" things like humans do, but I can generate some delicious-sounding food images for you! 🍴 What kind of food are you craving? Pakistani dishes, something spicy, or maybe something sweet? 🤔
Hello, Thank you for your comment. We’d like to understand your experience better and provide the proper assistance. Please reach out to us at [email protected]. We would greatly appreciate your detailed feedback, as it would help us identify and address any issues. We are certainly committed to ensuring that you receive the excellent customer service we pride ourselves on. Thank you for your time, CareerBuilder Customer Service Team.
scams and frauds
Ive gotten nothing worth while on Career Builder. Mostly all job offers from Head hunters and Job placement companies. Also from companies that are located outside of my preferred radius from where I live. Numerous Scam jobs for logistics fraud companies. As well as career titles that have absolutely nothing to do with my skills and abilities. Now im getting emails and Texts from scammers. And VMs that wont stop. I tried to make changes. Nothing available. I even tried to make my Profile hidden… it doesn’t exist. So now I was forced to Block all emails as scams and frauds. There is no assistance for Employment seekers. The one tab directs any job seeker to a list of possible solutions. Even after asking AI—the information there is of absolutely no help.
Hello, Thank you for taking the time to share your experience. We sincerely apologize for any inconvenience or frustration you may have experienced with our website. Please know that we take the integrity of our listings very seriously. Our team actively monitors and reviews postings to remove fraudulent or outdated content, and we are continuously enhancing our screening systems so users see only verified and legitimate opportunities. We want CareerBuilder to be a safe, helpful place for job seekers, and your feedback helps us work toward that goal. If you have questions or need further assistance, please reach out to [email protected], where our team will be happy to assist you personally. Best regards, The CareerBuilder Team.
Job Hunting is rarely easy, but really?????
I saw sent to this site by another job referral company to apply for a job that truly interested me. When filling out the on-line application I was very annoyed that I had to scroll through lengthy fields to select the appropriate category when, with a typing speed of 85+ words per minute, I could have complete the entire application in a few second. Once I did complete it and clicked "submit", I got a "404 Site Not Found" error!
Hello, Thank you for sharing this feedback. We sincerely apologize for any inconvenience or frustration you may have faced when applying for a job that interested you. Please know that we take the integrity of our listings seriously, but sometimes roles may be removed or filled before updates are reflected on our platform. Your feedback is incredibly valuable and helps us improve. If you need any assistance or have questions, feel free to contact our support team at [email protected]. We’re here to help! Best regards, The CareerBuilder Team.
The Worst Company Ever
A recruiter will call you and then turn around and send you an email about a job that you never applied for, way too far, low pay and especially there's no interview. It's a waste of time. People are trying to find jobs while other's are just out here scamming people. The next time it's going to be a lawsuit because I never gave permission for my data to used for third parties to just be playing on the phone.
Hello, Thank you for your feedback. Providing a safe and reliable job search platform is one of our top priorities, and we take concerns about scam or irrelevant postings very seriously. We are currently expanding our job screening process and introducing additional verification steps for employers to help ensure the quality of listings and reduce these types of issues. Your input helps us create a better experience for all job seekers. Should you require further assistance, our team at [email protected] will gladly help you address your concerns. Best regards, The CareerBuilder Team.
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About careerbuilder.com
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Technology Stack
careerbuilder.com uses 1 technologies across their website including Google Fonts.
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Traffic & Audience
careerbuilder.com receives approximately 1.2M monthly visitors and ranks #42,505 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:30 on the site.
The majority of careerbuilder.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about careerbuilder.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit careerbuilder.com directly at https://careerbuilder.com.