The data reveals a striking pattern: 56% of traffic comes directly to careforth.com. These aren't casual browsers—they're desperate family members who've heard about the program from social workers, doctors, or other caregivers. The 32% organic search traffic is dominated by hyper-specific queries like 'how to become a paid caregiver for a family member in north carolina'—long-tail keywords that signal urgent, location-specific needs. Careforth isn't competing for broad healthcare keywords; they're capturing caregivers at the moment of crisis.

With 89.5% of traffic from 'undefined' (likely US domestic), Careforth's model reveals a sophisticated B2B2C strategy. They partner with health plans and state Medicaid programs, then acquire caregivers through these institutional channels. The Spanish-language keyword volume ('como funciona el programa ihss para madres solteras') suggests they're serving immigrant communities and navigating complex state-specific programs like IHSS (In-Home Supportive Services). This isn't a consumer app—it's a compliance-heavy infrastructure play that turns bureaucratic complexity into a business moat.