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Cargado: The Anti-Uber Freight for Mexico
How a $22M-funded startup is carving out a niche in the brutal US-Mexico freight market
While giants like Uber Freight bleed cash chasing scale, Cargado is quietly building a profitable, specialized freight network for the US-Mexico corridor. They're not trying to be everything to everyone—they're trying to be the only thing that matters for cross-border LTL.
"They're not playing the volume game—they're playing the 'own a corridor' game. And in freight, corridors beat platforms."
The Cross-Border Opportunity
The US-Mexico freight market is a $30B+ beast, but it's fragmented, bureaucratic, and painful. Cargado's data reveals the playbook: capture high-intent searches like 'canada to mexico ltl' (390 monthly volume) and 'book direct loads' (440 monthly) while competitors fight over generic keywords. Their 31% organic traffic isn't accidental—it's the result of owning specific, painful problems that shippers actually search for.
The 61% Direct Traffic Mystery
Here's what's wild: 61% of Cargado's traffic is direct. That's not SEO magic—that's product-market fit. When freight brokers and shippers type your URL directly into their browser, it means you've become infrastructure. They're not discovering you; they're returning to you. This is the difference between a marketing play and a business.
The leadership team tells you everything about their approach. Matt Silver (CEO) and Rylan Hawkins (CTO) aren't shipping generalists—they're building for the specific chaos of cross-border. Caroline Celis leads GTM, which matters immensely when you're selling into old-school freight networks that still run on faxes and relationships.
- Keyword moat: Ranking for 'cargado' itself (360 searches) means brand recognition in a space where trust is currency
- Competitive positioning: They mention Uber Freight (19K searches) and ACI Logistix (5K searches) directly—punching up to capture displaced traffic
- Tech stack signals: Using Vite, Tailwind, and modern tooling suggests they're building for speed, not just maintaining legacy systems
The Real Bet: Corridor > Platform
Cargado's $10.5M revenue on 50 employees suggests they're optimizing for unit economics, not vanity metrics. In a market where Uber Freight lost $200M+ last year, being boringly profitable in a specific corridor looks pretty smart.
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Cargado | Simplifying US-Mexico Freight
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About cargado.com
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Technology Stack
cargado.com uses 21 technologies across their website including PHP, WordPress, Amazon Web Services, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
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Matomo, Google Tag Manager, Google Analytics
Traffic & Audience
cargado.com receives approximately 33.9K monthly visitors and ranks #892,322 globally. The website has a bounce rate of 62% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:32 on the site.
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