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Carla: The Anti-Dealer That Actually Works
How a Swedish startup is disrupting used car sales with 144K monthly visitors and zero physical lots
Carla isn't just selling used cars online—they're surgically removing the worst parts of the dealership experience. With 205 employees and $74M in revenue, they've built a model where the car comes to you, not the other way around.
"Carla doesn't sell cars—they sell the absence of dealership anxiety."
The Trust Equation
1,189 Trustpilot reviews at 4.6/5 isn't accidental—it's engineered. Their model flips the traditional used car dynamic: 14-day return window, free home delivery, and transparent pricing. The result? 51% direct traffic (people typing carla.se directly), suggesting strong brand recall and repeat business.
Traffic Without SEO
With only 42% organic search traffic, Carla's growth is surprisingly direct. Their top keyword? Just 'carla' (16,420 monthly searches). This indicates they've built a brand, not just a search-optimized site. Compare that to 'begagnade bilar' (5,420 searches)—people are searching for Carla specifically, not just 'used cars'.
The tech stack reveals their priorities: Next.js for speed, Bootstrap for rapid UI, and PWA for mobile-first experience. They're not building custom infrastructure—they're leveraging proven tools to move fast. Google Analytics, Facebook Pixel, and DoubleClick Floodlight show sophisticated conversion tracking, essential for their 144K monthly visitors.
- Zero physical lots = no overhead, no sales pressure, no weekend dealership visits
- 14-day return window is an insane risk for traditional dealers but builds unbreakable trust
- Free home delivery isn't a perk—it's the entire business model
- Top 200K global rank with minimal organic search suggests powerful word-of-mouth
Carla's Real Innovation Isn't Technology
It's the courage to remove friction. They don't compete on inventory size or price—they compete on trust. In an industry built on suspicion, that's revolutionary.
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Köp och sälj elbil online | Carla
Vi köper och säljer begagnade elbilar och laddhybrider online. Det ingår alltid fri hemleverans och 14 dagars provkörning. Är du inte nöjd hämtar vi bilen igen. Helt gratis.
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Carla.se
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Reviews (20)
Professional, customer-focused experience
I had a very good experience purchasing my car through Carla AB. The communication and support from the team, especially in the final stage of the process, were excellent. I always felt well informed, and my questions were handled with care and professionalism. The car was delivered in great condition, clean inside and well prepared. Due to the snowy weather, the exterior could not be fully cleaned to their own standards, and as a thoughtful gesture, they provided me with a complimentary car wash voucher. Overall, the process was smooth and customer-focused, and I would confidently recommend Carla to others. Thank you, Carla team!
Top Notch Customer Service
Before and after purchasing an Audi eTron, the staff at Carla tended to my questions/issues with the vehicle with the utmost patience and professionalism. I truly hate having to buy vehicles from used car dealerships, but Carla was the one exception to the rule. I would highly recommend Carla to anyone looking to purchase an EV.
Nice flexibility to support the Customer's decisions
I already acquired a car and I was wondering on the process and probably having another car. The Person that supported me online, Adam, was very professional and effective, he gave me all the answers I needed to take the best decision about changing my already selected car by another or not, he helped me with small details of car's functionalities and the way Carla supports this situation of buying online but being able to see the cars live when the buyer has these 4 days to confirm the selected car is the right one.
Hello! Thank you so much for sharing your experience! We’re really glad to hear that Adam provided such professional and helpful support throughout your car-buying journey. We look forward to helping you again when you’re ready for your next car! 🚗✨ Best regards, Ida
Very happy about the car and the deal…
Very happy about the car and the deal couldn’t been smoother.
Hi! Thank you so much for your review. So happy to hear that you liked our service 🚗 All the best, Ida, Carla
A smooth and hassle free process
I sold my Tesla to Carla and was happy with the whole process! Mehmet (the sales man) was very detailed, answered all my question and made the process very smooth for me! The pickup and transfer of money was also very smooth and easy. I would for sure sell my car to Carla again!
Hi! Thank you for your kind words! We’re happy to hear that Mehmet and the team made the process smooth and easy. We look forward to helping you again in the future ⚡ Thank you for your review! Best regards, Ida på Carla
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About carla.se
Vi köper och säljer begagnade elbilar och laddhybrider online. Det ingår alltid fri hemleverans och 14 dagars provkörning. Är du inte nöjd hämtar vi bilen igen. Helt gratis.
Company Overview
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Technology Stack
carla.se uses 15 technologies across their website including HSTS, Sentry, Vercel, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Vercel
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
LiveChat
Traffic & Audience
carla.se receives approximately 144.0K monthly visitors and ranks #201,169 globally. The website has a bounce rate of 38% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 4:25 on the site.
The majority of carla.se's traffic comes from undefined, undefined, .
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