cartwright.co
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Cartwright: Creative Audacity in a Noisy World
Why this boutique agency is betting on provocation over polish in the $27M marketing space.
Cartwright doesn't just build brands—it arms them with creative audacity. In a market where 90% of startups fail due to irrelevance, this boutique agency operates on a brutal truth: the world doesn't care about your brand. Until you prove they should.
"They're not selling creativity. They're selling audacity—the kind that makes uncomfortable ideas work."
The Anti-Agency Model
Led by founder Keith Cartwright (CCO) and strategist John Graham, the team of 109 operates like a creative SWAT team. Unlike traditional agencies that scale through departments and processes, Cartwright scales through conviction. Their 69% direct traffic—unheard of for a B2B marketing firm—proves clients don't just find them; they seek them out. This isn't a lead generation play; it's a reputation economy.
Tech Stack as Creative Weapon
Their stack reveals a hybrid philosophy: Next.js and Vercel for speed, Prismic for headless content, OneTrust for compliance. It's the infrastructure of a digital product company, not a creative shop. They've built their site as a PWA—progressive web app—which is overkill for a portfolio but perfect for demonstrating they understand modern digital experiences. They're not just talking the talk; they're engineering it.
The traffic data tells a story of focused intensity. With only 2,530 monthly visits, they're not playing the volume game. The 'undefined' country (100% traffic) suggests either a data anomaly or a hyper-focused US-only strategy. The organic search (15%) is surprisingly low for a creative agency—most compete aggressively on keywords. Cartwright seems to rely on brand searches ('cartwright' gets 2,760 monthly searches) and direct navigation. This is either a weakness or a deliberate choice to avoid the content marketing hamster wheel.
- Brand-first positioning: 'Creative Audacity' over 'Marketing Services'
- Tech stack rivals product startups, not agencies
- High revenue per employee (~$250K) indicates premium positioning
- Minimal SEO footprint suggests referral/reputation-driven growth
- Social presence focused on LinkedIn & Instagram—strategic, not scattered
The Audacity Advantage
Cartwright proves that in a world drowning in 'polished' marketing, the only thing that works is being unapologetically different. Their $27M revenue on 109 people isn't a scaling story—it's a positioning masterclass. For founders and investors: this is what happens when you bet on conviction over consensus.
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Creative Audacity. The world doesn’t care about your brand. Until you prove they should.
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About cartwright.co
Creative Audacity. The world doesn’t care about your brand. Until you prove they should.
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Technology Stack
cartwright.co uses 10 technologies across their website including HSTS, Prismic, Vercel, and more.
Security
HSTS
CMS
Prismic
Cloud & Hosting
Vercel
Privacy & Consent
OneTrust
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
cartwright.co receives approximately 2.5K monthly visitors and ranks #5,845,261 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:45 on the site.
The majority of cartwright.co's traffic comes from .
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