cashedge.com
cashedge.com
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The Invisible Giant of Banking
CashEdge powers $200B+ in transactions but remains unknown to consumers
While you're building fintech apps for consumers, CashEdge is quietly powering the money movement infrastructure behind the scenes. This is the B2B backbone that makes modern banking possible.
"They process billions in transactions yet have zero consumer brand recognition - that's not a bug, it's the business model."
The Invisible Infrastructure
CashEdge operates in the white-label banking space, powering money movement for major financial institutions. With just 66 employees generating $8.6M in revenue, they're the definition of a lean, high-impact operation. Their 100% direct traffic suggests they're not marketing to end-users - they're the trusted partner banks go to when they need reliable, scalable transfer infrastructure.
The Zero-Search Paradox
Here's the telling metric: 0% organic search traffic. This isn't a startup fighting for visibility - it's an enterprise player where customers come through partnerships and direct relationships. The 30% direct traffic indicates established institutional clients who know exactly where to find them. In a world obsessed with SEO and content marketing, CashEdge proves that deep B2B relationships still trump digital discoverability.
The leadership team reads like a who's who of banking infrastructure veterans: Tom Roberts (SVP), Chuck Tremblay (VP), Manish Vrishaketu (Director of Product Marketing/Strategy), Bret Burton (Director of Sales), and Jason Hills (National Sales/Client Relations Manager). This isn't a team chasing venture capital hype - it's a group of operators building for the long haul in the unsexy but critical world of money movement.
- Enterprise-first model: 100% direct traffic signals institutional relationships, not consumer marketing
- Lean efficiency: 66 employees generating $8.6M revenue = ~$130K revenue per employee
- The ultimate B2B2C play: They power consumer banking experiences without ever touching the end user
The Real Lesson in B2B Fintech
CashEdge proves that in infrastructure, being invisible to consumers is the ultimate competitive moat. They're not building for headlines - they're building for bank balance sheets.
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About cashedge.com
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Traffic & Audience
cashedge.com receives approximately 102.9K monthly visitors and ranks #259,411 globally. The website has a bounce rate of 16% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 2:33 on the site.
The majority of cashedge.com's traffic comes from .
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