cashflows.com
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Cashflows: The Human-Centric Payment Powerhouse
How a UK-based fintech with 205 employees is redefining payments for smart businesses
In a world drowning in automated payment solutions, Cashflows bets that 'Payments perfected by people' isn't just a tagline—it's a competitive moat. With 205 employees and $47.4M in revenue, this UK fintech is quietly building a payment ecosystem that refuses to be just another API wrapper.
""They're not selling payments—they're selling control back to merchants in an industry built on opacity.""
The People-First Paradox
Cashflows occupies a fascinating middle ground in fintech. While competitors chase pure automation, they've built a 205-person team around a 'human-centric' payment stack. Their 4.3/5 Trustpilot rating from 113 reviews suggests this isn't just marketing fluff. The real insight? Their traffic patterns reveal a sophisticated B2B audience: only 4% comes from organic search, while 21% arrives directly—a sign of established merchant relationships, not viral marketing.
The Traffic Puzzle
Here's what's counterintuitive: 93.5% of their traffic comes from 'undefined' regions in analytics data. This isn't a bug—it's a feature of their B2B model. Their top keywords ('cashflows webhook signature,' 'cashflows mcc codes,' 'cashflows api') reveal a developer-first audience building complex payment integrations. These aren't shoppers; they're architects. The 2.4M monthly visits suggest they're becoming the infrastructure layer for payment teams globally.
The tech stack tells its own story: jQuery, Slick, AOS, Tailwind CSS, Bootstrap, Ant Design. It's a hybrid of classic and modern—pragmatic over trendy. They're not chasing the latest React framework; they're building reliable systems. The presence of Google Analytics and Tag Manager shows they're data-driven, but the lack of structured data suggests they're prioritizing engineering resources over SEO theatrics.
- Developer-focused SEO strategy (webhook signatures, MCC codes, API docs)
- Direct traffic dominance (21%) signals strong merchant relationships
- Human-centric positioning in an automated fintech landscape
- Hybrid tech stack favoring reliability over trends
The Quiet Giant in Payments Infrastructure
Cashflows proves that in fintech, sometimes the best growth strategy is building something people actually need, not something investors want to hear about.
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5 keywordsHow is Cashflows's SEO?
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Cashflows Home Page | Payments Perfected by People
Simple payment solutions for smart businesses. We give you an entire payments ecosystem built around what you need and nothing you don't. Putting you back in control. Speak to Cashflows today.
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Reviews (20)
Chris & victor have been very efficient…
Chris & victor have been very efficient and transparent and helpful throughout the quick process, HIGHLY RECCOMENDED
Hi fyre comps ltd, Thank you so much for your feedback! We’re so glad to hear your experience with Cashflows has been positive and really appreciate you taking the time to leave us this comment! We will pass your message on to Chris and Victor. Wishing you all the best, Cashflows Support.
Amazing Experience
Recently I had a conversation with Reo from Cashflow, what a guy, he has patience to be on the call extra hour to help us understand the associated fees, his indepth knowledge in banking sector is amazing. He is humble, well spoken and one of the best go to guy for your issues.
Hi Mohit, Thank you so much for your feedback! We’re so glad to hear your experience with our Customer Support team has been positive and really appreciate you taking the time to leave us this comment! We will be sure to pass your message on to Reo. Wishing you all the best, Cashflows Support.
Excellent
Excellent team & great experience with Cashflows
Hi Syed Ahmad, Thank you so much for your feedback! We’re so glad to hear your experience as a Cashflows customer has been positive and really appreciate you taking the time to leave us this comment! Wishing you all the best, Cashflows Support.
Long Term Relationship
Having worked with Cashflows for a number of years, through awkward moments as well as the good, I can safely say that the team have built an ever improving structure to deal with what is an ever evolving market. The people we work with, Wayne, Paul, Richard et al are a credit to the business and will be part of the greater successes we collectively achieve over the coming years.
Hi NF, Thank you so much for your feedback! We’re so glad to hear your experience as a Cashflows customer is now a positive one and really appreciate you taking the time to leave us this comment. We look forward to continuing to support your business. Wishing you all the best, Cashflows Support.
Christ at Cashflows has been really…
Christ at Cashflows has been really helpful from start to finish, keeping me updated and answering any questions I have in a proffesional timely manner, thanks Chris ! Charlie
Hi Charlie, Thank you so much for your feedback! We’re so glad to hear your experience as a Cashflows customer has been positive and really appreciate you taking the time to leave us this comment! We will be sure to pass your message on to Chris. Wishing you all the best, Cashflows Support.
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About cashflows.com
Simple payment solutions for smart businesses. We give you an entire payments ecosystem built around what you need and nothing you don't. Putting you back in control. Speak to Cashflows today.
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cashflows.com uses 15 technologies across their website including Google Fonts, cdnjs, Cloudflare, and more.
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cashflows.com receives approximately 2.4M monthly visitors and ranks #28,888 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:35 on the site.
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