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Caspeco: The Operating System for Modern Restaurants
How a Swedish SaaS is consolidating the fragmented restaurant tech stack into a single platform
In an industry notorious for razor-thin margins and chaotic operations, Caspeco isn't just selling software—it's selling control. By unifying bookings, guest experience, staff management, and finance, they've built the operating system for the modern restaurant.
"Caspeco isn't just solving problems—it's eliminating the need for multiple vendors by becoming the single source of truth for restaurant operations."
The Consolidation Play
Most restaurants juggle 5-10 different software tools: reservation systems, POS, payroll, inventory, and guest feedback platforms. Caspeco's genius lies in recognizing that fragmentation itself is the enemy. By consolidating these functions, they don't just save money—they create data synergy that standalone tools can't match. When your reservation system talks directly to your staffing platform and financial reporting, you eliminate blind spots that cost restaurants thousands in inefficiencies.
The Traffic Paradox
Here's the fascinating insight: 79% of Caspeco's traffic is direct, not organic. This isn't a startup relying on SEO hacks—it's a mature platform with a locked-in user base. The 222K monthly visits represent active users checking dashboards, managing reservations, and processing payroll. While their organic search is only 16%, their brand searches (2,180/month) show strong market recognition. This is the footprint of a product that's become indispensable to its customers.
The Swedish market has been their proving ground, but the model is clearly scalable. With 170 employees and $27.1M in revenue, they're operating at a $160K revenue per employee ratio—healthy for a B2B SaaS company serving the hospitality industry. Their tech stack (Tailwind, Vite, Swiper) suggests a modern, performant platform built for speed—critical when every second counts during dinner rush.
- Unified platform approach eliminates integration headaches
- Strong direct traffic indicates high user retention and daily active usage
- Revenue per employee suggests efficient scaling in a traditionally low-margin industry
- Brand searches show market penetration beyond just transactional users
The Future is Consolidated
Caspeco proves that in restaurant tech, depth beats breadth. They're not building a tool—they're building an ecosystem where every component reinforces the others.
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Caspeco | Helhetslösningar för restauranger & krögare
Caspeco förenar bokningar, gästupplevelse, personalhantering och ekonomi i ett verktyg. Effektivisera din restaurang och öka lönsamheten.
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About caspeco.se
Caspeco förenar bokningar, gästupplevelse, personalhantering och ekonomi i ett verktyg. Effektivisera din restaurang och öka lönsamheten.
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caspeco.se uses 17 technologies across their website including YouTube Embed, HSTS, PHP, and more.
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caspeco.se receives approximately 222.2K monthly visitors and ranks #158,596 globally. The website has a bounce rate of 24% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 4:24 on the site.
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