In a world dominated by holding company behemoths, Cassette has carved out a $13.9M niche by proving that specialized strategy beats generalist volume. This Melbourne-based agency isn't just surviving—it's redefining what a modern creative shop looks like.

"Cassette isn't chasing scale—it's weaponizing focus. In an industry that rewards size, they've built a $14M business by saying no to everything outside their expertise."

The leadership team tells the rest of the story. CEO Jessica White partners with CFO Elise Apolloni and COO Laura Bartal—a trio that balances creative vision with financial discipline. Head of Strategy Sam Enshaw and Strategy Director Merilla Colovic anchor the agency's strategic core. This isn't a creative director's vanity project; it's a deliberately structured business where strategy leads, execution follows, and margins matter.

• Built a $14M business without VC funding in a capital-intensive industry
• Maintains 52% organic traffic despite minimal backlink data—indicating strong direct brand recognition
• Uses a lean tech stack (Tailwind, Bootstrap, Cloudflare) that prioritizes speed over bells and whistles
• Operates in both Melbourne and Sydney without diluting their specialized focus