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Casted: The B2B Podcast Platform That Actually Executes
Why this $7.4M revenue startup is turning podcasts into a serious marketing channel
While most podcast platforms chase vanity metrics, Casted is quietly building a $7.4M business by transforming B2B podcasts into measurable revenue engines. They're not just hosting audio—they're weaponizing it for growth.
"Most B2B brands treat podcasts like a side hustle. Casted treats them like a primary revenue channel—and the data proves it."
The B2B Podcast Gap
Casted identified a massive blind spot: B2B marketers were creating podcast content but treating it as a one-off campaign. Their platform turns audio into a full-fledged content strategy—repurposing episodes into blog posts, social clips, and sales enablement assets. The result? Podcasts that don't just build awareness but drive pipeline.
The Growth Trajectory
With $9.5M in funding and a 50% direct traffic share, Casted is building a moat through brand loyalty. Their organic search sits at 32%, but the real story is in their keywords—ranking for branded terms like 'casted' (1,590 monthly volume) while competitors fight for generic 'podcast hosting' terms. They're not playing the SEO game; they're owning the category.
The platform's tech stack reveals a modern, performance-focused approach: Vite for fast builds, Tailwind CSS for rapid development, and Hotjar for user behavior insights. But the real magic is in their product strategy—managing, hosting, creating, and analyzing all under one roof. No more juggling 5 different tools to make a B2B podcast work.
- Turns podcast audio into a content marketing engine (not just audio files)
- Built for B2B brands that need measurable ROI, not just downloads
- Integrates with existing martech stacks (LinkedIn, Google Analytics, GTM)
- Focuses on conversion metrics over vanity metrics
The Bottom Line
Casted isn't just another podcast platform—they're building the operating system for B2B audio content. For founders and investors, this is a playbook in how to dominate a niche by solving a specific, high-value problem.
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Casted | B2B Podcast Platform | Content Marketing Strategy
We're the podcast content marketing platform for B2B brands that execute. Get the podcast content strategy to grow listeners and seriously impact the bottom line.
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About casted.us
We're the podcast content marketing platform for B2B brands that execute. Get the podcast content strategy to grow listeners and seriously impact the bottom line.
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casted.us uses 16 technologies across their website including Adobe Fonts, HSTS, Cloudflare, and more.
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HubSpot
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Traffic & Audience
casted.us receives approximately 9.9K monthly visitors and ranks #2,309,547 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:31 on the site.
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